Industry News 10/19/2011

B$Z: Licensing Agreement for SIMS Snowboards

Collective Licensing International LLC and COMP-X Announce Licensing Agreement for SIMS® Snowboards

Collective Licensing International, LLC (CLI) announced today a multi-year licensing agreement with COMP-X to create a collection of SIMS® snowboards. COMP-X will design, develop and produce SIMS® snowboards to be sold globally through 2016 with a focus in the U.S. on core, independent retail locations.

“We look forward to collaborating with COMP-X on the continued expansion of the SIMS® brand,” said Bruce Pettet, President and CEO of CLI. “It will be exciting to collaborate with COMP-X and produce great merchandise that will build additional brand awareness.”

Headquartered in Saguenay, Québec, Canada, COMP-X was founded and is currently run by well-respected, snowboard industry icon Louis (LOFO) Fournier. Fournier has been involved with bringing innovative, performance-based technologies to the snowboard market for more than 30 years. Fournier’s innovations include early folding highback binding prototypes. From 1985 to 1987, Fournier worked at SIMS®, developing and producing some of the first production boards made in Canada, including the SIMS® Blade™ Series: The Blade™, The Switch Blade™ and the Pocketknife™. Fournier also produced boards for industry legends Tom Sims, Craig Kelly, Terry Kidwell, Shaun Palmer and Tim Windell, among others.

“As a longtime SIMS® supporter and former employee I couldn’t be more excited about this partnership,” Fournier said. “I’m stoked to be working with Tom Sims and the brand again, and look forward to what we will be able to accomplish together with the new snowboard technologies we are currently developing.”

Incorporated in 1976, SIMS® is the first established snowboard brand and is celebrating its 35th anniversary this snowboard season. Distributed in more than 15 countries, SIMS® and COMP-X will continue to bring a diverse product offering and innovative product technologies to the market.