Industry News 11/2/2011

B$Z: Free Lift Ticket Offer Returns for SIA Snow Show Attendees

Free Lift Ticket Offer Returns for SIA Snow Show Attendees
SIA and Colorado Ski Country USA partner for a third year in 2012

What has become a tradition for Colorado Ski Country USA (CSCUSA) and SnowSports Industries America (SIA) is back again for attendees of the 2012 SIA Snow Show (Jan. 26-29).  Registered attendees get the chance to Ski/Ride the Best of Colorado with free and 2-for-1 lift ticket vouchers from 21 participating CSCUSA member resorts.  Lift vouchers will be valid for five days following the Snow Show from Jan 30th through Feb 3rd at twenty-one CSCUSA member resorts.

“Colorado Ski Country USA is thrilled to partner with SIA again this year and offer free skiing and 2-for-1 lift vouchers at our member resorts. It’s a fantastic way for Show attendees to explore Colorado, visit someplace they haven’t been before, discover the variety of terrain we have here, and get a thorough sampling of our snowy winter goods,” said Melanie Mills, President of CSCUSA.

“With all the snow we’re hoping La Niña will bring this season, I know our industry will be taking advantage of their time in Colorado and these great lift ticket offers,” commented David Ingemie, SIA’s President.

Here’s how it works - attendees register for the 2012 Snow Show and three lift ticket vouchers will accompany their Show badges.  There are two separate voucher offers - Snow Show Buyers will receive three FREE lift ticket vouchers and all Snow Show Attendees will receive three 2-FOR-1 vouchers. 

SNOW SHOW LIFT TICKET OFFERS:
Registered Buyers: Three FREE lift ticket vouchers
Registered Attendees: Three 2-FOR-1 lift ticket vouchers
How to Redeem: Present voucher & Show Badge at participating ticket office
Dates Valid:  January 30 - February 3
Locations:  Participating Colorado Ski Country USA resorts (see below)

PARTICIPATING CSCUSA RESORTS:

Arapahoe Basin
Aspen Highlands
Aspen Mountain
Buttermilk
Copper Mountain
Crested Butte
Echo Mountain
Eldora
Howelsen
Loveland
Monarch Mountain Powderhorn
Purgatory (Durango)
Ski Cooper
Snowmass
SolVista Basin
Steamboat
Sunlight
Telluride
Winter Park
Wolf Creek Ski Area