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B$Z: Keeping a Good Thing Going

November 16, 2011

Keeping a Good Thing Going
Spyder® and Warren Miller Entertainment® Extend Partnership

On the heels of the sold-out world premiere of Like There’s No Tomorrow, the 62nd feature film from Warren Miller Entertainment featuring an impressive collection of segments by Spyder’s top athletes, the two iconic wintersports companies continue to celebrate as they announce a two year extension to their successful partnership.
Spyder is committed to creating unique stories and movie segments in ski films unlike anything that has been done in the past. The latest film features Spyder athletes in seven of the eleven segments, including the movie’s opener with funnyman freeskier Colby West. Additional coverage of the Spyder team shoot in Portillo, Chris Davenport’s backcountry escapades in Tuckerman’s Ravine, Tyler Ceccanti killing it at CMH Monishee's Lodge and Daron Rahlves’ coverage of the Rahlves Banzaii Tour had the 3,000 person crowd cheering for more.
By highlighting the diverse disciplines of their athletes on-screen and stoking out fans with appearances at local shows, the brand is constantly inventing new and different ways to celebrate winter’s favorite past time.
“This was one of the biggest ski movie openings we’ve ever seen, and we’re stoked to be such an integral part of it. We’re already working on segments for next year’s film that’ll blow peoples minds,” said Russ Rowan, VP of Sales and Global Marketing at Spyder.
“Warren Miller Entertainment is honored to have Spyder renew their partnership through 2013.  It’s all about strategic brand alignment, capturing incredible footage of world class athletes, and creating inspiration for our mutual customers/audience that we have in common,” said Johnny Alamo, Executive Director, Partnerships & Strategic Alliances at WME.
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