Industry News 12/7/2011

B$Z: Ryders Eyewear Teams with Wounded Warrior Project to Provide Sunglasses for Returning Veterans

Ryders Eyewear Teams with Wounded Warrior Project to Provide Sunglasses for Returning Veterans
5000 Sunglasses Donated to Military Members Injured in Action

Ryders Eyewear, the premier manufacturer of high-performance and affordable eyewear, is honored to announce their partnership with Wounded Warrior Project™ (WWP) this holiday season.

Taking action to support the thousands of soldiers returning from various conflicts overseas, Ryders Eyewear has donated 5000 pairs of sunglasses for veterans who have been injured in the call of duty.  The sunglasses are being shipped from Ryders Eyewear’s Vancouver warehouse to Jacksonville, FL by Radius Logistics, a British Columbia based transportation company that is also donating their time and services to the project.

“We are proud to have the opportunity to give back to those who risk their lives protecting our basic freedoms here in North America,” said Ryders Eyewear Founder Brent Martin, “While there’s no way to repay their enormous sacrifice, we hope veterans can find fun and solace in the outdoors during their ongoing rehabilitation.”   
Wounded Warrior Project was established in the aftermath of the September 11, 2001 attack, to honor and empower wounded warriors who incur service-connected injuries. What started as a program to provide comfort items to wounded service members has grown into a complete rehabilitative effort to assist them as they recover and transition back to civilian life. Tens of thousands of Wounded Warriors and family members receive support each year through WWP programs designed to nurture the mind and body, and encourage economic empowerment and engagement. 

“It’s because of generous donations from companies like Ryders Eyewear that we’re able to continue this important work and support those who give so much in the defense of our country,” said Wounded Warrior Project Chief Development Officer Adam Silva. “With the support of partners like Ryders Eyewear, we are able to honor, empower, and make a difference in the lives of our service men and women everyday throughout the year.”
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