Industry News 1/4/2012

B$Z: Outdoor Research to sponsor Elk Mountains Grand Traverse race

Outdoor Research to sponsor Elk Mountains Grand Traverse race
OR’s new role ties in with Gore-Tex’s support of one of North America’s toughest ski races.

Outdoor Research, a leading independent manufacturer of outdoor apparel and accessories, this month signed on as presenting sponsor of the 15th-annual Gore-Tex® Elk Mountains Grand Traverse Race, which will take place in March 2012.

At midnight on Friday, March 30, 2012, participants will embark on the 40-mile backcountry ski race from Crested Butte, Colo., to Aspen, Colo. The rugged course follows 1880’s mail routes, and, with sub-zero temperatures and a 7,800 vertical climb, racers and gear alike will be put to the test.

“The Grand Traverse Race is more than just a randonee race.  It is one of the burliest, adventure-driven ski events of the year,” said Charlie Lozner, Outdoor Research’s Director of Marketing. “At Outdoor Research, we strive to create products that support and promote human-powered adventure, so partnering with an endurance ski event like the Grand Traverse came naturally. I can’t think of a better way to see our mission in action than on a course like this one.”

Outdoor Research’s support as a presenting sponsor builds on Gore-Tex’s new role for 2012 as title sponsor of the event, bringing to the event a manufacturer that uses Gore technology extensively in its product line. According to Co-Race Director Brian Wickenhauser, that’s a logical partnership between all three organizations.

“This race provides the perfect testing grounds for fabrics, clothing and outdoor gear,” Wickenhauser said. “Outdoor Research uses Gore-Tex® fabrics in so many of its items, so it was a natural fit to name them as our presenting sponsor. We look forward to a long-term relationship with Gore and Outdoor Research.”

For more information, visit or the recently launched Grand Traverse website at To get updates on the race, visit, and to follow the SPOT trackers live, visit