Industry News 1/10/2012

B$Z: New Buyers Report Released Today on Action Sports Brands from KRUSH and Agenda

New Buyers Report Released Today on Action Sports Brands from KRUSH and Agenda
Offers Predictive Data about Top Styles in Skate and Lifestyle Brands for Next Fall/Winter
KRUSH Inc., where a brand’s most influential consumers get a chance to see and get what’s coming next season across the action sports and lifestyle industry, released the second KRUSH Buyers Report: Fall 2012 Skate and Lifestyle Series today. This four-part series provides predictive data about what will be the most popular products and trends for men and women’s lines next Fall and Winter, as voted on by thousands of target brand consumers. The KRUSH Snow Report will be released later this month.
The KRUSH Reports for Skate and Lifestyle aggregate and analyze consumer feedback data collected from 18 popular brands, including DC, C1RCA, Nomis, Fallen, Insight, Osirus, Ambig, Grenade, SPY, Sanuk and others. The Reports detail the most popular items among different target market segments, geographic regions and a range of social media categories. In all, lines received over 113,000 ratings on 939 products from consumers that indicate trends like:
 • Longer silhouettes with dropped shoulders will be in for men’s hoodies
 • The most popular men’s tees will sport large, one or two color graphics that are prominent on the center chest
 • Low profile skate shoes in washed, neutral pigments lead in both canvas and suedes
 • For women, the new tees are longer with painterly graphics and hand-screened prints sitting center-chest as well
 • Women also rated top jackets to be longer and fitted with tall collars and wider ribs at the cuffs
““The Fall & Winter 2012 Report series is our first to capture data on women’s lines. We’ve made a commitment to reflect to retailers what young women who love the action sports lifestyle want,” stated Gina Ashe, founder and CEO of KRUSH. “We’ve also included sections on ‘What’s Out’ to capture what’s trending down so that retailers can distinguish items that are sunsetting.”
The release of The Skate and Lifestyle Series Report coincides with Agenda, the invitation-only tradeshow for the top brands in the streetwear and action sports industry, which was just held in Long Beach, CA. KRUSH invited select skate and lifestyle brands who show their upcoming lines at Agenda to be included in the Report. For the past month, participating brands previewed their Fall 2012 lines to consumers – thousands of trendsetters and “fast followers” – who rated each item from upcoming collections in an online SneakPeek™ event on KRUSH. Afterwards, KRUSH provided each brand with a detailed report and participating brands featured their “Top Krushed” products for Fall/Winter 2012 to retail buyers at the Agenda show. Starting today, the aggregated results across all of the brands’ SneakPeeks are made available to the retail buying industry in the KRUSH Reports.
Since retail buyers need to consider products across a number of categories, the Reports cover Men’s and Women’s Tops and Tees, Hoodies, Sweatshirts and Jackets, Accessories and Footwear. The top brands and products for each category are ranked on a nationwide scale as well as a regional scale. Six smaller, regional reports tailor results for buyers who want a more “local” look at what will be trending next year.
Each of the four nationwide reports and 24 regional reports are available by visiting