Back to News

B$Z: Smith Optics Partners With The Bike Cooperative

January 10, 2012

Smith Optics Partners With The Bike Cooperative

Eyewear leader Smith Optics has signed on as a Preferred Supplier to The Bike Cooperative.  Effective immediately, members of the cooperative will earn rebates on purchases of Smith Optics (and sister brand Suncloud) sunglasses.

“Smith Optics is known for its stylish, diverse and innovative product lines” said Nat McAllister, the co-op’s Director of Supplier Relations.  “They are a brand with great visibility that is committed to the independent bike retailer, so we are very excited to have them on board as a supplier partner.  Based on the positive feedback that our members have shared with us about their experiences with Smith Optics and their products, we know that they are thrilled as well.” 

Smith Optics vice president of sales Blair Clark added, “At Smith we try to make the great days in the sun better, enabling you to see a better line or avoid an obstacle. Your vision is our mission! The partnership with The Bike Cooperative is an honor. Historically, the independent bike dealer has been a great steward of our brand providing a high level of service and expertise for our core customers.  The IBD has played an important role in our success over the years and personally in my life since my roots are in bike retail. The Bike Cooperative is made up of many great retailers, and we feel this partnership will lead to even greater growth for our brand going forward.”

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. Members are also the exclusive fulfilling retailers for the co-op’s consumer ecommerce website,  For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit