B$Z: scala rider Named Official Motorcycle Helmet
scala rider Named Official Motorcycle Helmet Bluetooth Communications System of AMA Pro Road Racing and AMA Pro Flat Track
AMA Pro Racing and Cardo Systems, Inc., the world's market leader in wireless Bluetooth® communications for motorcycle helmet headsets, today announced an exclusive agreement naming scala rider as the Official Motorcycle Helmet Bluetooth Communications System of AMA Pro Road Racing and AMA Pro Flat Track for the 2012 season. Cardo Systems' scala rider line of Bluetooth devices are some of the most advanced and feature-rich communication systems available, and the new agreement provides for many consumer and marketing activation opportunities aimed at exposing AMA Pro fans to the company's high-quality product line.
The agreement designates Cardo Systems as an exclusive partner of AMA Pro Road Racing and AMA Pro Flat Track and provides in-market and promotional rights to utilize the series marks at the racetrack, in retail outlets and in related media. As part of the agreement, Cardo Systems will have an opportunity to establish an on-site activation plan at each event to promote their latest product offerings to the many brand-loyal race fans in attendance. Additionally, Cardo Systems' products will be showcased in a series of product reviews and giveaways sweepstakes on AMA Pro Racing's website and official social media channels.
Although there is no competition component to the partnership, as a show of support to the AMA Pro Road Racing and AMA Pro Flat Track riders, the agreement calls for a year-end rider award program that AMA Pro Racing will name after Cardo Systems. Additional information about the rider award program will be released in the coming months.
"Cardo Systems is known for producing high-quality products with cutting-edge technology, and we are very excited to have them as a partner," said David Atlas, COO of AMA Pro Racing. "The new support that Cardo Systems will be offering AMA Pro riders as part of the year-end award demonstrates that the company shares our desire to give back to the paddock."
"We're proud to partner with a great organization like AMA Pro Racing," said Abraham Glezerman, CEO of Cardo Systems, Inc. "We look forward to connecting with AMA Pro Racing fans at upcoming events and to working with the entire AMA Pro Racing team to make the rider award program a success."