Industry News 2/23/2012

EVENT: 44th Annual DealerNews Tradeshow Highlights

 44th Annual DealerNews Tradeshow Highlights

Pics of People & New Products from the 44th Annual Dealernews International Powersports Expo and American V-Twin Dealer Show, held on February 17-19th, 2012. Mark Thome of Malakye.com covered the floor from side to side, and front to back. Below are a few of dozens of photos that provide you with a great snap-shot of how the show shaped up this year. Check them out here, then click on through for more.

BELOW: The core management team heading up the return of 100% brand to prominence, left to right: Ludo Boinnard, Scott Watanabe, Bevo Forti, and Chris Favro.


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BELOW: Easton-Bell's Brian Horton, brand manager for Easton-Bell's motorcycle helmets, presented the long awaited successor to the Bell Mag-8…the new Mag-9; and an innovative new fit system which will be featured on the new Pit Boss and Drifter DLX helmets.


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BELOW: Doug Geller (left) is the Design Manager for Answer / Pro Taper, and Charles Castloo (right) is the Marketing Manager for Pro Taper. They've expanded their collab partnership with Metal Mulisha to include MM branded Pro Taper handlebars and sprockets heading into 2012.


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BELOW: Brent Ash is Tucker Rocky's brand manager for their River Road line of cruiser gear; they recently acquired the licensing rights to develop & market a new line of Grateful Dead Cruiser Collection gear and riding clothes.


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BELOW: Davey Coombs' vision for Racer X debuted 15 years ago at Dealer Expo. The company has mushroomed into a tour de force in the motorcycle industry with a team of hard-working loyal staff, including Julie Kramer who's been their Production Manager since day one. OG's!


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BELOW: O'Neal USA


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