Industry News 2/27/2012

B$Z: Christian Hosoi, Ryan Decenzo and Scott Decenzo Join AWSM

Skateboard Legend Christian Hosoi, X Games Gold Medalist Ryan Decenzo and AM Skateboarder Scott Decenzo Join AWSM Brand: A Performance]Level, Lifestyle Accessories Company

Legendary Christian Hosoi, X Games medalist Ryan Decenzo and amateur skateboard prodigy Scott gScooterh Decenzo will be representing AWSM Brand, a performance lifestyle brand that generates performance]level and quality accessories. The iconic AWSM sticker, which has popped up all over the action sports scene over the last two years, has evolved into the first generation of products that will make a statement in any sport. AWSM Brand gear will include high]end lifestyle and performance belts, wallets, hats, tees, hoodies, skate tools and backpacks in a variety of fun colors and materials, and will be available in the U.S. market beginning March 15, 2012.

















AWSM brand skate team making a statement on wheels: (L) Scott Decenzo (RT), Christian Hosoi and (RB) Ryan Decenzo

The signature series for Hosoi and Ryan will be released in July. Five percent of sales from Hosoifs line will go to feeding families in Cambodia and drilling wells to provide clean drinking water in Nicaragua.

A new innovative AWSM skate tool called the gLCh in honor of DC footwear rep from Texas and close buddy of AWSM, Luke Ceballos, who lost his life on Oct. 10, 2010 to a drunk driver. Proceeds from the LC, which was designed by Ceballos and his friends, will be donated to MADD in honor of his legacy.

For more information and the latest AWSM news, visit www.AWSMBRAND.com, or be a fan at
www.facebook.com/awsmbrand and follow us at www.twitter.com/awsmbrand.

Join AWSM team riders Christian Hosoi, Ryan Decenzo, Scott Decenzo, Torstein Horgmo, Andreas Wiig, Mark McMorris and Craig McMorris in the countdown to AWSMfs launch, as it makes its way to your local skate shop and online channels this Spring.