Industry News 2/28/2012

EVENT: Backside Five Launches Spring Summer Threads

Backside Five Launches Spring Summer Threads
Apparel Line Throws Midtown Fashion Bash with Fellow Premium Party Brands
Backside Five partners with Grey Goose Vodka, Red Bull Energy Drink and Leprechaun Cider to party all night and release the Backside Five 2012 Spring/Summer Collection this Saturday, March 3 at the Midtown Drinkery (2416 Brazos) in Midtown. No cover. Doors open at 10.

"Spring and summer have some of the best parties, and we’re throwing the first party of Spring,” said Backside Five President Darren Smegal. “We’ve got fresh apparel, fresh energy, fresh drinks, and smoking hot models on dirt bikes all in one location for one night. Come #grindharder with us in Midtown.”

The fashion show features seven models, including a Rockets Power Dancer and a Texans Cheerleader. Grey Goose, Red Bull and Leprechaun Cider reps are slated to provide the crowd with samples throughout the night. Decked out in several different Backside Five outfits, models will show off some of the newest and cleanest fashion apparel in the action sports industry.

In addition to the models, attendance includes Backside Five Co-Founders Darren Smegal and Joseph Rizzo, Drinkery GM Mike Leitner, and Kat’s Meow Salon, provider of Backside Five model services.
“We’re stoked for the opportunity to hang out with our friends while displaying our new spring/summer collection. The Drinkery is a great venue for sure. With shots, a great DJ and these particular models, there is no doubt it will be a great time”, said Backside Five Vice President Joseph Rizzo.

The Spring/Summer Collection will be made available both online and in select retail stores, including M2 Sports near Westheimer and Hillcroft, Fox Den Surf & Skate near El Dorado and I45, Rinker’s Boat Den  and West Shore in Kincardine, Ontario. You can also purchase gear through the Backside Five website at

Guests can RSVP for the event on Facebook.