Industry News 3/15/2012

B$Z: Troy Lee Designs Named Constant Contact 2011 All-Star

Troy Lee Designs Named Constant Contact 2011 All-Star
TLD recognized for exemplary marketing results

Troy Lee Designs, a leader in motorsports enthusiast products, has received the 2011 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than half a million small organizations worldwide. Each year, a select group of Constant Contact customers are honored with the All Star Award for their exemplary marketing results. Troy Lee Designs’s results ranked among the top 10% of Constant Contact’s customer base.

“We’re happy to be recognized by Constant Contact for achieving strong marketing results," says Marketing Manager Sean Thomas. "Constant Contact’s tools have helped us to better manage customer relationships and engagement. We are reaching our target audience, and that's great for business.”

Constant Contact customers using any combination of the company’s Email Marketing, Event Marketing, and Online Survey tools are eligible for this award. Constant Contact looked at the following criteria to select this year’s All Stars:
•Frequency of campaigns, events, and surveys
•Open, bounce, and click-through rates
•Event registration rates
•Survey completion rates
•Use of social features
•Use of mailing list sign-up tools
“There is nothing we like more than to see our customers finding success. It’s the reason Constant Contact was founded, and it’s a thrill to see the fantastic results that our All Stars are achieving,” said Gail Goodman, CEO of Constant Contact. “This group is really leading the charge when it comes to delivering relevant, engaging content that drives real business results. We salute this year’s All Stars for their success, and are honored to have played a part in their achievements.”