B$Z: Spyder and 3M Thinsulate Insulation Sign Four-Year Partnership
March 28, 2012
Spyder and 3M™ Thinsulate™ Insulation Sign Four-Year Partnership
Alliance Continues to Drive the Spirit of Technical Excellence and Performance in Winter Sports
Colorado-based Spyder Active Sports, Inc. and 3M™ Thinsulate™ Insulation have entered into a formal four-year partnership. This alliance will further integrate the best in class technical and performance attributes of 3M™ Thinsulate™ Insulation with Spyder’s ever-evolving collection of premium technical winter sport apparel.
Previously, Spyder and 3M™ Thinsulate™ Insulation had partnered to jointly support the U.S. and Canadian Alpine Ski Teams. Moving forward, the brands will enjoy a closer connection; they’ll be positioned together at on-snow events and in widely viewed media including Spyder’s website, social networks and in films produced by Warren Miller Entertainment.
Spyder is also collaborating with 3M™ Thinsulate™ Insulation on new garment technologies for 2013 and beyond. They will also increasingly employ 3M products to convey its marketing messages through brand icons such as the Spyder Land Yacht and through its eye-catching fleet of custom-wrapped Audis – a product of a Spyder / Audi collaboration.
“Spyder’s relationship with 3M™ Thinsulate™ Insulation goes fathoms deeper than just employing their insulation technologies in our products,” said Russ Rowan, Spyder’s VP of Sales and Global Marketing. “We envision a long-term relationship that serves to really activate 3M and the products they represent within the winter sports industry – creating a tangible connection for snow enthusiasts between their comfort on the slopes and the numerous and compelling tech stories the 3M™ Thinsulate™ Insulation family of products has to offer.” Rowan added: “Leading up to the 2014 Winter Olympics in Sochi, we aim to increase consumer awareness around both brands through a worldwide synergistic alliance.”
“We’re proud to participate in an alliance with Spyder and their state-of-the-art brand, “ said Jeff Gunia, Global Business Manager at 3M. “Winter sports enthusiasts look for the best of the best when they enjoy their outdoor activities – even in sub-zero temperatures. For more than a decade, 3M™ Thinsulate™ Insulation and Spyder have collectively created premier outerwear by capitalizing on the strengths each bring to the relationship. We’re a good match.”