Industry News 3/29/2012

EVENT: Penny Skateboards Set to Launch Their 2012 Line - April 1st, 2012

Penny Skateboards Set to Launch Their 2012 Line - April 1st, 2012

Coming off a successful freshman season, Penny Skateboards has upped the ante with the launch of their new 2012 line.  On April 1st, 2012, Penny will release their highly anticipated 2012 collection in a coordinated launch around the world.

Using their proven secret plastic formula as a base, Penny has now upgraded their components to offer riders an even more enjoyable way to cruise around town.  Penny and Nickel completes will now come stock with premium custom Penny branded Abec7 bearings, newly refined powder coated trucks and will offer color-coded, heat treated “gumball” hardware.  Available in nine colors in both the 22-inch Penny and the larger 27-inch Nickel lines, consumers should have no trouble finding a colorway that will best fit their style.

In addition, Penny will release a full range of t-shirts, headwear and accessories to complement their new offering.  Founder Ben Mackay said “the new range is really a reflection of our own lifestyles. Being surfers, skaters and artists ourselves, we’re fanatical about quality and believe this new range is our best work yet.”

Penny skateboards has a diverse following spanning over 30 different countries and is credited with bringing the “fun” back into skateboarding with the original plastic skateboard.

PENNY LOOKBOOK 2012 from Penny Skateboards on Vimeo.