Industry News 4/6/2012

B$Z: Newton Running Donates 350 Shoes To EIF Revlon Run/Walk for Women

Newton Running Donates 350 Shoes To EIF Revlon Run/Walk for Women

Newton Running, the leader in natural form running footwear and education, is donating 350 shoes as fundraising incentives for participants of the Entertainment Industry Foundation (EIF) Revlon Run/Walk for Women. Tens of thousands of runners at each event in New York City on Saturday, May 5 and in Los Angeles on Saturday, May 12 will raise funds and support awareness for women’s cancer research, counseling and outreach programs.

“Social responsibility has always been part of Newton Running’s mission and we’re proud to support running events of this caliber that also have a philanthropic component,” says Newton Running CEO Jerry Lee.

Race entrants who raise at least $1250 in pledges receive a gift certificate they can redeem at for a pair of Lady Isaac Guidance Trainers, Terra Momentus All-Terrain Trainers, Motion Stability or Gravity Neutral Performance Trainers, MV2 Speed Racers or Distance Light Weight Trainers.

Since its inception, the EIF Revlon Run/Walk for Women has distributed more than $65 million in funding to cutting-edge research, targeted therapies and introduced innovative treatment approaches to women’s cancers worldwide.

Supporting philanthropic endeavors is not new to Newton Running, which teams up with Athletes for a Cure annually to raise funds for the Prostate Cancer Foundation. Newton Running also donates thousands of pairs of shoes annually to people in need through organizations such as One World Running and supports non-profits such as Trickle Up.

About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Form Running™ form clinics teach runners how to run naturally and Newton Natural Form Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events.