Industry News 4/7/2012

EMP: Spyder Promotes Ellen Welley to VP of Sales for North America

Spyder Promotes Ellen Welley to VP of Sales for North America

Spyder Active Sports, Inc., the Colorado-based manufacturer of premium technical ski apparel, has promoted Ellen Welley to Vice President of Sales for North America. Effective April 1, 2012, Welley will assume direct responsibility for Spyder’s sales function for North America. In her new role, Welley will report to Spyder’s VP of Sales and Global Marketing, Russ Rowan.
 
“Ellen has become an indispensible ingredient in Spyder’s recipe for success,” said Russ Rowan, Spyder’s VP of Sales and Global Marketing. “We’ve experienced solid, sustainable growth for our third consecutive year – even amidst challenging market conditions this year – and a large portion of that growth is due to our great sales team, the drive they display both inside and outside of the office, and their belief in the brand and the team behind it,” Rowan continued. “Ellen has been a real driver of Spyder’s sales function with her raw passion, industry know-how, and valuable relationships with our retailers – in good snow years and in bad, she forges ahead, and that sets an excellent example for the rest of us to follow.”
 
Welley has been a loyal member of the Spyder team since 2002, when she was hired as a Key Account Manager. Prior to her coming to Spyder, she worked as a buyer for Boulder based retailer Boulder Ski Deals and as a Divisional Merchandise Manager for Specialty Sports Venture, which has over 150 outdoor specialty stores.