Industry News 4/10/2012

MEDIA: "Adventurer of the Year" Andrew Skurka, Embarks On Book Tour

“Adventurer of the Year,” Andrew Skurka, Embarks On Book Tour

Author and “Ultimate Hiker” Andrew Skurka has kicked-off a spring speaking tour to promote his new book, “The Ultimate Hiker’s Gear Guide: Tools & Tips to Hit the Trail.” The tour will be stopping at 50 locations across the United States until May 31. In an effort to help promote the tour and Skurka’s new book, McNett®, the leader in quality, innovative outdoor products, will provide attendees with outdoor gear, raffle prizes and free giveaways.

“A variety of our brands including Gear Aid™, M Essentials™ and Aquamira® are featured in the book,” said David Wiggs, marketing vice president at McNett. “We figured what better way for readers to experience those products than by giving them away.”

Skurka will be offering two separate presentations during the tour. The first is the Ultimate Hiking Gear & Skills Clinic, which is packed with valuable how-to information about backpacking trips. It begins with a discussion about how to define trip objectives and how to assess the environmental and route conditions that are typically encountered on a backpacking trip, like temperatures and precipitation. Then, Skurka explains exactly what he would bring on a hypothetical multi-day trip, focusing not just on his footwear, shelter, food, and other gear and supplies, but also on critical skills like foot care, campsite selection and food protection techniques.

In the other presentation, Circling Alaska & Yukon, Skurka shares his journey of skiing, hiking and pack rafting 4,700 miles in a giant loop around Alaska and Canada’s Yukon. Packed with powerful stories and entertaining moments, complemented with stunning photos and emotional videos, Skurka reflects on the broader significance of this experience and of his other adventures, with particular attention to setting goals, stepping outside comfort zones, and seizing life’s opportunities.

For event details, locations and times please visit: http://www.andrewskurka.com/slideshows-clinics/current-schedule.
In addition, McNett will be hosting a picture contest, where contestants submit adventure pictures for a chance to win an Alpacka pack raft, an autographed copy of Skurka's new book and additional McNett products highlighted in the book. Enter at
http://www.mcnett.com/contest/wildernut.

About Andrew Skurka
Andrew Skurka is one of the most accomplished backpackers in the world, most known for his 4,700-mile 6-month Alaska-Yukon Expedition, the 6,875-mile 7-month Great Western Loop, and the 7,775-mile 11-month Sea-to-Sea Route. Skurka has been named “Adventurer of the Year” by Outside and National Geographic Adventure, as well as “Person of the Year” by Backpacker. National Geographic described him as “a superman among trekkers” and “one of the best traveled and fastest hikers on the planet.” He has been featured by The New York Times, The Wall Street Journal, Fox News Channel, National Public Radio and dozens of local media outlets.

About “The Ultimate Hiker’s Gear Guide: Tools & Tips to Hit the Trail”
“The Ultimate Hiker’s Gear Guide: Tools & Tips to Hit the Trail,” by Andrew Skurka, is an essential guide to backpacking gear and skills. The book discusses the gear, supplies and skills necessary to make hiking more fun and less work, without compromising safety or comfort. A show-and-tell of clothing, footwear, backpacks, shelter, sleeping systems and more, plus tips on foot care, campsite selection and hiking experience, “The Ultimate Hiker’s Gear Guide” gives readers the tools and techniques to hit the trail. For more information please visit:
http://andrewskurka.com/product/ultimate-hikers-gear-guide/.