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COM: Newton Running Received Humanitarian Award from Trickle Up

April 10, 2012

Newton Running Received Humanitarian Award from Trickle Up

Newton Running, the leader in natural form running, was awarded the 2012 Glen and Mildred Robbins Leet Humanitarian Award from Trickle Up, a New York-based, non-governmental organization dedicated to alleviating poverty. Since 2008, Newton Running has made financial contributions to Trickle Up, which provides conditional seed capital and business training to the world’s lowest-earning people so that they may start a micro-enterprise.

“We believe strongly in what they do to help the impoverished become financially independent and give women and their children a chance at a better life,” says Newton Running CEO Jerry Lee.

Trickle Up’s mission resonates personally with Lee, a self-made entrepreneur who grew up in a low-income Illinois household with 14 brothers and sisters, then moved to Boulder, Colorado, to become a highly successful real estate investor and later co-founded Newton Running with Danny Abshire in 2007.

Lee accepted the award on behalf of Newton Running at the annual Trickle Up gala in New York City on April 4. The Glen and Mildred Robbins Leet Humanitarian Award, named after the Trickle Up’s founders, is given to supporters who demonstrate a passionate commitment to the organization’s core mission of eradicating extreme poverty. Past award recipients include Wendy Gordon Rockefeller (2010), a leader in the green consumer movement, and Charles Slaughter, founder of TravelSmith and Living Goods (2009).

Newton Running’s  Director of Social Responsibility (and Jerry’s daughter), Wendy Lee, witnessed first hand the impact of Trickle Up’s investment in small businesses when she and her mother, Donna Lee, visited several war-affected Guatemalan communities in 2009. There, they met people who had opened weaving businesses and bakeries thanks to Trickle Up’s local lending programs.

Newton Running customers can easily support Trickle Up by adding a donation to their purchase from


About Newton Running
Boulder, Colorado-based Newton Running is the leader in natural running footwear and education. Newton Running’s patented Action/Reaction Technology™ encourages a midfoot strike and helps runners be faster, more efficient and incur fewer injuries. Newton Natural Running™ form clinics teach runners how to run naturally and Newton Natural Running™ Coaching Certification Programs provide trainers and community leaders with the tools and techniques to teach natural running principles. Newton Running also supports numerous charitable organizations, athletes and events.