Industry News 1/1/2015

B$Z: Surf-Specific Gym Closes Sponsorship Deal With Activate Drinks

Activate Drinks and Extreme Athletics Ink Deal


Extreme Athletics is happy to welcome Activate Drinks as their official beverage sponsor. As part of the new agreement, Activate will support Extreme Athletics and their team riders.


“Extreme Athletics is a supreme surf training facility who has really broken the mold with this type of training,” said Travis Macdowell, regional marketing manager with Activate Drinks. “They are paving the way for young surfers who want to improve their surfing outside of the water and have solidified their spot in this industry.”


Activate Drink's sponsorship reflects the brand's focus to provide support to amateur, grassroots and local-level events, and also fits with the product's essential purpose - providing optimal sports drink hydration so athletes can feel and perform at their best.


"Activate Drinks is a healthy product and their mission coincides with our goals and values so it only makes sense," said Paul Norris, CEO of Extreme Athletics LLC. "We think it’s very important for our team riders to stay healthy and hydrated, especially under the hot sun for hours during a contest. We’re excited about this sponsorship and we plan to represent the Activate Drinks brand to the best of our ability."


Extreme Athletics is Orange County’s premier surf training fitness facility. A 2,500 square foot warehouse located in Costa Mesa houses some of surf city’s best up and coming surfers. With a specialization in competitive surfing, they also run surf fitness classes for men and women of all ages. For more information, please visit or call 949.548.2900.

ACTIVATE drinks are revolutionizing the beverage landscape with a proprietary cap design that stores vitamins separately from the water, enabling the vitamins to stay fresh and potent.  ACTIVATE drinks contain 0 grams of sugar, 0 calories and are naturally sweetened with stevia, offering a delicious beverage option for people who want to GET ACTIVATED. To learn more about ACTIVATE, please visit or