Industry News 5/14/2012

EMP: Eryn Willard Joins Ambler as Brand Manager

Eryn Willard Joins Ambler as Brand Manager 

Canadian hat company, Ambler Mountain Works, announces the hire of Eryn Willard as the company’s new brand manager.  Eryn will be leading the marketing and outreach efforts, and will be tapping into her background in graphic design to create all sales materials for the brand.

"Ambler lured me away from the agency-side of the business by promising me a steady supply of hats to satisfy my addiction..." said Willard.  "Even better is that I get to work with a fun group of people who are committed to social good and creating stellar products."

Eryn comes to Ambler with over 15 years of experience in marketing, six of which include owning a brand communications firm serving outdoor industry clients in apparel and accessories.  Her expertise will play a pivotal role in Ambler’s launch of their 2013 summer collection, an introductory line of casual style hats and tote bags for warm weather adventures.  This is the first line of its kind for the Canmore, Alberta company and includes lightweight and comfortable styles for children and adults.

“Eryn will have to learn to love Canadian beer because we aren’t loosening our vice grip around her anytime soon,” said owner Christian Rawles.  “We love her creativity and steadfast passion for this brand and are absolutely thrilled to have her in the family.”

Eryn is a passionate snowboarder, climber and mountain biker, and serves on the board of directors of Outdoor Industries Women's Coalition (OIWC).