Industry News 5/22/2012

B$Z: Vapur Anti-Bottle Adds New Product Lines

Vapur Updates its Flagship Anti-Bottle with Two New Collections
The Reflex and Runway Anti-Bottles debut

Vapur has garnered an ardent following since its launch of the original Anti-Bottle in 2009 and is continuing to prove itself as the leading pioneer in the hydration industry. As the original mastermind behind flexible reusable water bottles, Vapur is launching two new collections that improve upon its flagship product line.

The new Vapur Reflex Collection, including the Reflexand Runway models, is the latest evolution of the original Classic Anti-Bottle. In addition to the Reflex’s five novel colors and Runway’s stylish geometric patterns, both collections now feature a reinforcing grommet and an updated clip design made from ultra-durable plastic, making all Vapur Anti-Bottles 100-percent made in the USA.

A new spin on a classic, the refreshed Reflex Anti-Bottles come in five splashy colors: Cool Grey, True Green, Hot Pink, Purple and Cyan.  These beauties are ready to attach, fold and stow to keep up with today’s fast-paced consumer.

While staying true to Vapur’s utilitarian design, the new fashion-forward Runway Anti-Bottles feature bold and fresh patterns, aptly named the Uptown, Downtown and Soho. This clutch-friendly space-saver offers the convenience and flare every trendsetter seeks.

"We remain committed to helping people kick the bottled-water habit,” says Jason Carignan, chief design officer and co-founder of Vapur.  “Our ultra-portable Anti-Bottles make it so easy and convenient to carry your reusable water bottle instead. These improvements to our flagship line make our Anti-Bottles even more durable, versatile and fashionable for today’s conscious consumer."

The BPA-free lining makes the Anti-Bottles taste-free and odor resistant, freezable and dishwasher-safe. The new Reflex collection joins the Element, which debuted in March. The Element Anti-Bottle’s design helps meet the greater hydration needs of those living an active lifestyle, including athletes and outdoors enthusiasts.

The Anti-Bottle is a unique and novel hydration collection that underscores Vapur’s vision and leadership in design. “Live Flexible” with the Vapur community; follow Vapur on Facebook or join the conversation on Twitter.