Industry News 5/22/2012

B$Z: Peligroso Tequila Continues Expansion Across America with Introduction of New Key Markets

Peligroso Tequila Continues Expansion Across America with Introduction of New Key Markets

With Peligroso Tequila entering its third year in business, the company has announced today that it has signed new distribution deals making the ultra-premium tequila available in 45 states across the Nation. Currently available in 11 States, this new expansion will add high-profile markets such as Georgia, Colorado, Texas, Florida, New York, New Jersey and Illinois, amongst many others.

Distributors around the globe have taken notice of “California’s fastest growing ultra-premium tequila,” an esteemed title that has fostered partnerships with some of America’s largest beverage suppliers.   Included in this prestigious group are Young’s Market Company, Southern Wine & Spirits, Republic National Distributing Company, National Distributing Company, Horizon Beverage, Wirtz Beverage Group and The Charmer Sunbelt Group/Empire Merchants.

“Peligroso has worked diligently and strategically to retain the attention of the super elusive ‘dream demographic’ of emerging influencers and new consumers. We are not just converting tequila drinkers from other brands, we are recruiting new tequila drinkers from other categories.” said Peligroso’s VP of Marketing Christy Farias.

“It’s also really fantastic to see how Peligroso has been embraced by true tequila aficionados throughout the spirits industry,” said Keith Ross, Peligroso Tequila’s President and CEO. “We look forward to growing in our new markets and reaching new consumers nationwide”

Since the company’s launch in May 2009, Peligroso has seen an unprecedented high sell-through of the product in its accounts and exceptional growth in key markets such as California, Hawaii and Nevada. With roots deeply embedded in the action sports industry, Peligroso has enjoyed success outside the realm of just surf, skate and snow—quickly becoming the go to tequila amongst those in the music industry, and at the hottest nightclubs and hotels.

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