Industry News 5/24/2012

EMP: Beaty Jackson Joins McNett as New Director of East Coast Sales

McNett Names Outdoor Sales Veteran Beaty Jackson as New Director of East Coast Sales

McNett®, the leader in quality, innovative outdoor products is pleased to announce the newest addition to its outdoor sales team, Beaty Jackson. Jackson will serve as the Director of East Coast Sales and will spend the majority of his time engaging outdoor dealers in the Southeast, directing and implementing key outdoor sales initiatives and expanding brand awareness and product knowledge throughout the entire east coast region with McNett’s mass merchant, dealer and distributor accounts. He will also provide support to other divisions as required.

“Beaty’s addition to the outdoor sales team, his experience, and southeast location positions our brands for growth and exceptional service with our dealers on the east coast,” said Liz Mathias, vice president of sales at McNett. "Beaty is a friend of the industry, an advocate and leader. We are thrilled Beaty has joined our team."

Prior to joining McNett, Jackson served as part-owner of Adventure Marketing Group, providing retailers with outdoor products. Jackson also worked as the manager of an outdoor/ski company for over 20 years and as a sales representative for a variety of outdoor manufacturers, including McNett.

“I find great joy in selling gear that creates memories, which a person will carry with them for the remainder of their lifetime,” said Jackson. “The ‘real job’ is sharing the passion of the outdoor experience with every man, woman and child.”

Beaty will work closely with Brian Roche, Technical Sales Supervisor, who has been instrumental in directing sales teams in McNett’s dive and outdoor divisions. Roche will continue to oversee USA specialty sales in dive and west coast outdoor industry sales. Jackson will office in the territory near Knoxville, Tennessee.

About Beaty Jackson
Beaty Jackson has been in the outdoor sales industry for 25 years. He has served as an independent sales representative for several key outdoor lines, including McNett for the past 4 ½ years. Jackson serves on the Southeast Regional Council of the National Park and Conservation Association and has a Recreation Park Administration degree from Clemson University.

About McNett
For over three decades McNett and its family of brands, Gear Aid™, Outgo™, M Essentials™, Aquamira® and Camo Form®, have provided quality, innovative products for the dive, outdoor, sporting goods and military markets. Through long-term relationships and a great distribution model, McNett enhances the lives of people working and playing outside. For more information, please visit: