Back to News

B$Z: American Rec Makes Europe Debut at OutDoor 2012 Friedrichshafen Trade Show

June 13, 2012

American Rec debuts at OutDoor 2012 Friedrichshafen Trade Show

First-time attendance at the OutDoor 2012 Friedrichshafen show underscores commitment to brand growth in the European market 
American Rec (, home to 12 iconic outdoor industry brands, is sending Kelty, Sierra Designs, and Ultimate Direction to the OutDoor 2012 Friedrichshafen trade show.  This marks the first time American Rec has sent brands to the biggest outdoor trade show in Europe.
American Rec intends to grow the reach of all three brands in the European market over the coming years, and attending OutDoor 2012 Friedrichshafen is the first step towards that end.  With a strong product mix and a dedication to technologically-advanced products to compliment any active, outdoor lifestyle, Kelty, Sierra Designs, and Ultimate Direction are expected to receive a warm welcome in Europe.

“OutDoor Friedrichshafen is a must-attend event for any outdoor brand hoping to compete in the European market,” said Juan Lopez, Director of International Sales for American Rec.  “We see a great opportunity for our brands in Europe.  We offer a wide range of outdoor gear ideal for camping, hiking, backpacking, and running, with the right mix of technology and value that we believe Europe will be eager to embrace.”

In addition to getting the word out about their product lines, American Rec is also actively seeking distributors and sales representatives to service the European market.  Anyone interested should contact Juan Lopez at [email protected].