Industry News 6/22/2012

B$Z: New Outdoor Company, STIO, Announces Fall 2012 Launch

New Outdoor Company, STIO, Announces Fall 2012 Launch

(Steve Sullivan in front of the soon to be storefront of Stio in Jackson, WY.)

Stio™, a manufacturer of beautiful products designed to inspire connection with the outdoors, today revealed its plans to launch a Fall 2012 product line.

Under the direction of founder and outdoor industry veteran Stephen Sullivan, Stio™ will offer a carefully curated collection of men’s, women’s and children’s apparel, bags and accessories made available direct via its full service ecommerce web store, consumer catalogs and flagship retail store in Jackson Hole.

“Stio™ is the next chapter in my lifelong obsession with the outdoors and my desire to design products that speak to the enthusiast. The new line will bring a fresh perspective to outdoor apparel, a ‘mountain maturity’ if you will, with style, performance and product integrity as cornerstones of the range,” Sullivan said. “Stio™ is, simply put, technical meets lifestyle, products you can live in; both in the most ‘epic’ as well as quieter moments of your life.”

Stio™ has assembled a team of tenured industry professionals with Maura Marshall, Kelly Hill and Noah Waterhouse leading its respective Operations, Product and Marketing divisions. The brand has partnered with many of the finest textile mills in the world, including Polartec®, Schoeller®, Pertex® and Toray®, in the development of its Fall 2012 collection.

Consumers can follow the company’s launch, sign up to receive a catalog, attain product information, and join the Stio™ community on, Facebook, and Twitter.