Industry News 6/28/2012

B$Z: The NBA and Quiksilver Announce Mens Boardshort Collaboration for Summer 2012

The NBA and Quiksilver Announce Mens Boardshort Collaboration for Summer 2012

Partnership Tips Off with Designs for the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, Miami Heat, New York Knicks & the Orlando Magic.

The National Basketball Association and Quiksilver today announced a multi-year merchandising partnership in which Quiksilver, the world's leading manufacturer of surf apparel, will create a line of NBA branded boardshorts. The line will be available for the summer beach and surfing season and the initial collection will feature the Boston Celtics, Chicago Bulls, Dallas Mavericks, Los Angeles Lakers, Miami Heat, New York Knicks and the Orlando Magic.

"Quiksilver is excited for the opportunity to partner with the NBA on a boardshort offering basketball fans the opportunity to showcase their fandom on the street as well as the beach," said Bob McKnight, Quiksilver CEO. "At Quiksilver, we are committed to providing the best surf apparel for the finest athletes in our sport-and now we can extend that quality to basketball fans across the country who want to support their favorite teams all year long."

The Quiksilver NBA mens boardshort line is now available at Quiksilver flagship store locations nationwide, select Quiksilver retailer partners, Quiksilver.com and will be available at NBAStore.com. NBA boardshorts retail for $65 and feature Quiksilver's "Diamond Dobby" fabric technology along with other innovative design elements from the company's top-of-the-line boardshorts which have been created for and worn by the world's best surfers.