Industry News 7/10/2012

EVENT: Advanstar Launches New Int'l Motorcycle Show in Indy

Advanstar Launches New Progressive International Motorcycle Show in Indianapolis Alongside Dealer Expo

Today, Advanstar Communications Inc. announced that two of the industry's leading powersports events, the Progressive International Motorcycle Shows and Dealer Expo, will combine in 2013 to create the ultimate two-wheeled destination weekend in Indianapolis, the motorsports capital of the U.S. and a city that is conveniently located within a day's drive for more than half of the U.S. population. A new stop for the Progressive International Motorcycle Shows, the largest and longest-running consumer powersports show series in the world, will take place in Indianapolis, Indiana on February 15-17, 2013, at the Lucas Oil Stadium, co-located with Dealer Expo, the world's largest powersports trade show held at the Indianapolis Convention Center. Together, the two events will take over downtown Indianapolis over President's Day weekend.

The Indianapolis Motorcycle Show will be open to the public and will fill Lucas Oil Stadium with new models from bike manufacturers, offer the best aftermarket shopping deals around and present all of the inspiration and action that the International Motorcycle Shows tour brings to every city in the country where they run. The 2013 Dealer Expo will cover 230,000 square feet of space with more than 700 exhibitors showcasing all the powersports industry has to offer and the hottest new parts, products and gear for the upcoming riding season. In the spirit of celebrating the business and passion that the industry was founded on, Dealer Expo attendees will be granted special access to the Indianapolis Motorcycle Show after normal Dealer Expo trade show hours, and motorcycle show consumers will have select access to Dealer Expo for the first time.

"We're thrilled to bring the Progressive International Motorcycle Shows to Indianapolis, and run it alongside Dealer Expo - it's a perfect fit for a market we've served for the last 44 years and a great way to bring the industry, dealers and riders together," said Advanstar Executive Vice President Danny Phillips. "Our goal in developing one, single powersports weekend was to make sure we listened carefully to our customers, so that we created the right format, in the right city, at the right price and built the combined trade and consumer industry event they wanted."