Industry News 7/10/2012

B$Z: ISIS Settles Into Boulder, CO, Headquarters; New Time and Product Line

ISIS Settles Into Boulder, CO, Headquarters; New Time and Product Line

Drawing inspiration from Italy’s Amalfi Coast, the latest women’s apparel offering highlights new talent and continued commitment to outstanding product 
After relocating to a new headquarters in Boulder, CO, ISIS® is proud to introduce a completely redesigned and reinvigorated apparel line for spring 2013.  Offering women’s specific apparel to compliment any active, outdoor lifestyle, ISIS® continues a tradition of creating unique, performance-oriented styles that function and flatter in almost any environment.

As the first apparel line to be completely conceived and created by the brand’s newly assembled management and product development teams, the 2013 line draws inspiration from the sights, sounds, and flavors of Italy’s Amalfi Coast, providing a complete apparel assortment with updated fit, styles, and fabrics. Five categories, including Adventure, Move, Journeys, Intimates, and Rainwear, cover just about any outdoor apparel need.
“After less than a year of research, design, and flat-out hard work, we’re very excited to introduce our new for spring 2013 line,” said Kelly Gorder, Vice President of ISIS®.  “We have a talented team who truly understands what it means to create best-in-class apparel and our latest assortment is a tangible testament to that fact.  Next spring’s assortment is almost 100% brand new and we’re looking forward to showing it to the world.”
The new ISIS® Rainwear collection features a total of four styles including two technical pieces and two urban pieces.  Made with a combination of waterproof/breathable Cocona® and XPR™ fabric, these jackets are ready to tackle even the hardest downpour while keeping you comfortable and stylish in the backcountry or around town.

For comfortable and functional apparel designed to take you from a morning hike to an afternoon paddle, ISIS® offers the Adventure line.  With individual categories including Hike and Water, the Adventure line has everything from tank tops to button downs, shorts to capris.  This line will keep you comfortable and looking good with a variety of wicking fabrics that offer SPF protection and dry four times faster than cotton.   

The Move collection offers high-performance apparel for your hardest workouts.  Made with fabrics that breathe, stretch, and move with you, this collection has everything you’ll need for an afternoon at the gym, yoga class, or a morning run.  Shirts, shorts, skorts, and capris will keep you comfortable and looking your best.
Traveling light has its challenges, and ISIS® Journeys line is designed and created to make time spent living out of a suitcase easier.  With a full line of comfortable, wrinkle-resistant skirts, dresses, shirts, pants, and shorts, the Journeys collection will take you from a stroll along the beach to an afternoon at the café in style.

With tops and bottoms designed to be soft, strong and simple, the ISIS® line of Intimates features a full spectrum of options for any activity level.  From lightweight camis suitable for everyday use to performance pieces for high impact sports to everything in between, ISIS® Intimates are made to compliment your active, non-stop lifestyle.

About ISIS
ISIS® creates active, lifestyle, and travel apparel for women who refuse to compromise on quality or performance.  With modern styles spanning the five categories of Rainwear, Adventure, Move, Journeys, and Intimates, ISIS® has fun, functional, and flattering options to keep you comfortable and looking your best.  Advanced fabrics wick moisture, dry fast, and resist wrinkles, taking you from a trip to the gym to a trip around the world and everywhere in between.  ISIS®- Be the Light.