B$Z: Sierra Designs Adpots DriDown Technology
DriDown™ slays the competition, sweeps through Sierra Designs' down sleeping bag and apparel lines
Comprehensive lab testing confirms DriDown's™ superior performance, Sierra Designs invests heavily in industry-leading technology
Independent third-party testing confirms DriDown™, a hydrophobic finish applied to down plumes to increase performance in the presence of moisture, outperforms the leading hydrophobic down competitor, staying dry 2.5 times longer and retaining 39% more loft in the presence of moisture during comprehensive, third-party lab testing conducted by California Down and Feather Testing Laboratory.
As the industry leader in hydrophobic down technology, Sierra Designs has been instrumental in working with third party test facilities including SGS North America, Inc., California Down and Feather Testing Laboratory, and International Down and Feather Testing Laboratory to establish test methodologies to set industry standards for comparing the performance of various hydrophobic down insulations.
“Not all hydrophobic down is created equal, and we have independent, third-party test results to prove it,” said Michael Glavin, Vice President for Sierra Designs. “When we launched DriDown™ last winter, we established ourselves as an industry leader and these test results only enhance our position. We're dedicated to DriDown™ and will introduce it into all of our new for 2013 down products.”
Sierra Designs will invest heavily in this technology, expanding their DriDown™ insulation program to 80% of their down sleeping bag line and 100% of their new for 2013 technical down apparel line. DriDown™ will be introduced into ultralight sleeping bags, expedition sleeping bags, and down apparel.
The men's Cal and women's Clo will both feature 800-fill DriDown™ and InsoTect Flow™ vertical baffles for superior performance and for weight savings. The Cal will be offered in the EN-tested 6°, 13°, and 30° models while the Clo will be offered in the EN-tested 18° and 25° models.
Updated for 2013, our 800-fill BTU series expedition sleeping bags stay lofty, warm, and dry thanks to a Drizone waterproof/breathable membrane on the outside and DriDown™ on the inside.
The Zissou and Eleanor, the first DriDown™ bags to hit the market, will now be insulated with 700-fill DriDown™ treated duck down, offering an enhanced warmth to weight ratio, increased compressibility, and a more value-oriented price tag.
Lightweight, packable, and ideal for layering, the 12-ounce Cloud Puffy jacket is insulated with 800-fill DriDown™ for supreme performance in all weather conditions and all activities.
Sierra Designs was founded in 1965 at the beginning of the golden age of backpacking and climbing, Sierra Designs draws on an extensive heritage to create innovative, technologically-advanced outdoor equipment to compliment any active, outdoor lifestyle. With years of experience designing best in class tents, sleeping bags, apparel, packs and gloves, Sierra Designs has been to every corner of the world, from the highest peaks in the Himalaya to the campground down the road. Whether you're an ultralight hiker, world-class mountaineer, or recreational camper, Sierra Designs has you covered. (www.SierraDesigns.com).
Kelty proudly introduces DriDown™ hydrophobic down technology in new Ignite series sleeping bags
Game-changing DriDown™ technology now enhances Kelty sleeping bag performance in any overnight situation
Kelty is proud to announce that DriDown™, the most exciting development in outdoor insulation technology in decades, will be available in the new for 2013 Ignite series down sleeping bags.
With a hydrophobic finish applied to individual down plumes, DriDown™ helps down sleeping bags stay dry seven times longer in the presence of rain, spills, or perspiration; retain 34% more loft than untreated down when exposed to moisture and humidity; and dry 33% faster for a dryer, warmer, more comfortable night’s sleep.
“DriDown's™ ability to perform in the presence of moisture is revolutionary, and we're very excited to introduce this technology into our new line of Ignite down sleeping bags,” said Sue Timbo, Marketing Director for Kelty. “DriDown™ technology costs almost nothing and the benefits are immediately noticeable. This is great news for anyone who wants a high performance sleeping bag offering Kelty's legendary quality and value.”
DriDown™ will be available in the new for spring 2013 Kelty Ignite Down 0° and Ignite Down 20° sleeping bags. Both Ignite bags offer all the benefits of down - light weight, superior warmth, and excellent compressibility - combined with DriDown's™ outstanding performance in the presence of moisture.
Stuffed with 600-fill DriDown™ insulation, the Ignite Down 0° will keep you toasty warm on freezing nights. Weighing in at 3-pounds, 9-ounces, this bag is light and compressible enough to take on any cold weather overnight. Available in regular, long, and women’s specific sizes. $259.
For outstanding 3-season performance, the 600-fill DriDown™ Ignite Down 20° sleeping bag delivers. Light, warm, and above all dry in the presence of moisture, this 2-pound, 12-ounce bag outperforms standard down bags in any climate. Available in regular, long, and women's specific sizes. $199.
KELTY is based in Boulder, Colorado, and uses the natural backdrop of the Rocky Mountains to test, create and continually innovate within their diverse outdoor product families of Backcountry, Trail, Basecamp and KIDS. Kelty combines the best in new technology with a healthy dose of common sense to create exceptionally made, value-priced outdoor products. For more information on Kelty, please go to www.kelty.com, or call 800.423.2320