Industry News 7/19/2012

B$Z: Updates from Sierra Designs, ISIS, and Ultimate Direction

Sierra Designs clarifies sleeping bag performance claims, goes all-in with EN test ratings
Sierra Designs leads charge, forgoes traditional temperature ratings in favor of the more accurate EN test ratings

Sierra Designs, leading innovator of outdoor gear and apparel since 1965, is clarifying sleeping bag temperature ratings by forgoing the traditional rating system in favor of far more accurate EN-tested temperature ratings.

Traditionally, sleeping bags are given an approximate, round-number temperature rating based on several possible criteria, including actual test results, anecdotal evidence, and go-to-market strategy. EN testing allows exact comfort ratings to be established for men’s and women’s mummy-style, above zero degree bags and Sierra Designs will, whenever possible, use this system throughout the line.

“EN testing gives us the ability to determine exactly how warm any sleeping bag will be, and we’ve made the decision to use this more exact number whenever possible,” said Michael Glavin, Vice President for Sierra Designs. “It seems a bit disingenuous to rate a sleeping bag at 20° when EN test results provide an exact rating of 18° or 23°, for example. We want to make sure anyone buying a Sierra Designs sleeping bag will know exactly how well it will perform.”

Sierra Designs newest, 800-fill DriDown™ sleeping bags will be among the first bags to feature EN test ratings. The men’s Cal 6°, Cal 13°, and Cal 30° along with the women’s Clo 18° and Clo 25° will debut at the Outdoor Retailer Trade Show this August with retail availability scheduled for spring 2013.

The EN 13537 test is a standardized, scientific test method for identifying the true temperature rating of any hooded sleeping bag rated to 0-degrees or higher. Based on extensive studies to determine how much insulation is required to keep a person warm and comfortable through the night, this testing method is very accurate at evaluating how well a bag will perform for both men and women.

EN testing verifies that women sleep colder than men, requiring more insulation to keep warm in in the same overnight conditions. Sierra Designs uses this information, along with EN test results, to ensure all of our women’s bags are insulated a rated appropriately for a warm and comfortable night’s sleep.


New, dedicated team at ISIS® proudly introduces fresh, inspired women’s apparel line for 2013
Recently assembled team creates fun, flattering, and functional styles for active women unwilling to compromise on fit and performance

ISIS® is charging into 2013 with a new and inspired women’s apparel line; the first to be created entirely by the recently assembled management and product development teams. This completely new line embraces an ongoing commitment to outstanding product while introducing updated sizing and styles to better complement any active, on-the-go lifestyle.

Featuring colorways, styles, and product names inspired by the vibrant culture of Italy’s Amalfi Coast, the newest line of ISIS® apparel breaks down into five major categories, including Adventure, Move, Journeys, Intimates, and Rainwear. From yoga to backpacking, international travel to a rainy afternoon around town, ISIS® has what today’s active woman needs to look great, stay comfortable, and perform at her best.

“Today’s woman is bold and empowered, enjoying a lifestyle that thrives on diversity,” said Kelly Gorder, Vice President of ISIS®. “Our 2013 line is every bit as diverse as today’s woman, giving her the apparel she needs to complement and active, adventurous lifestyle. Our blend of go anywhere, do anything apparel is sure to be a hit!”

The Spring 2013 line consists of 65 total styles across five major categories, offering women a variety of apparel choices for just about any activity. Highlight pieces from each of these categories follow.

Adventure: As versatile as you are, the Riviera Skirt is an essential piece in any active, outdoorsy wardrobe. Durable, quick-dry nylon fabric transitions easily from on-water activities to hikes to around town. A wrap-around design features a hidden hook and loop closure for easy adjustability. $49

Move: For workouts that come in all shapes and sizes, ISIS offers the Forza Top. A polyester/spandex blend moves with you and provides superior moisture management while flatlock stitching eliminates chafing for superior comfort. Cap sleeves keep you cooler while allowing unrestricted range of motion. $45

Rainwear: Ready to handle anything from a slow drizzle to an all-out downpour, the ISIS Acqua Rain Shell is your go-to jacket for wet weather protection. Made with 2.5-layer, fully seam-sealed Cocona® waterproof/breathable fabric and a DWR finish, the Acqua Rain Shell blends superior rain protection with exceptional breathability, keeping you dry inside and out. $165

Journeys: Casual enough for an afternoon of souvenir shopping yet dressy enough for an evening on the town, the Contessa Maxi Skirt is a versatile piece ideal for adventures anywhere from around the block to around the world. Made with a blend of supple, highly breathable visoce and stretchy, move-with-you spandex, the Contessa Maxi is an easy care/easy wear piece that travels well, resists wrinkles, and is at home wherever you go. $65

Intimates: With chafe-free seamless construction, super stretchy support, and heavy duty wicking abilities, the Active Sport Bra is designed to keep up with whatever activity gets your motor running. Made with 92% nylon and 8% spandex with Evaporator technology for superior comfort, fit, and wicking, the Active Sport Bra is designed for medium impact activities.


Ultimate Direction introduces athlete-designed Signature Series Vests, the next generation in mobile hydration
Designed by legendary runners Scott Jurek, Anton Krupicka, and Peter Bakwin, the newest offering from Ultimate Direction sets a new hydration standard

Ultimate Direction, the originator of on-the-go hydration solutions for runners, hikers, and adventurers, is proud to introduce the new for 2013, athlete-designed Signature Series Vests, the next generation in mobile hydration.

Designed by top runners Scott Jurek, Anton Krupicka, and Peter Bakwin, the SJ Ultra Vest, AK Race Vest, and PB Adventure Vest will all include advanced feature sets, contemporary design elements, and cutting-edge fabrics. All three will all launch at the Outdoor Retailer Trade Show in Salt Lake City this August (Booth #191) with retail availability slated for spring 2013. Jurek and Krupicka will be in the UD booth from 12-1 and 2-3, respectively, days 1-3 to sign posters and talk about the new vests.

“Ultimate Direction has been a leader in athlete hydration since 1985, and our tradition of innovation continues with the introduction of our Signature Series Vests,” said Buzz Burrell, Brand Manager for Ultimate Direction. “We partnered with Scott, Anton, and Peter because these guys are world-class runners and their experience, vision, and direction was instrumental in creating world-class hydration systems.”

All three Signature Series vests offer a variety of advantages over other hydration types, including a no bounce/no pressure point design, industry-leading volume to weight ratio, twin chest-mounted water bottle pockets, and reservoir compatibility. Each vest is made with ultralight, space-age materials including hyper-breathable, light, and strong Hex Mesh and the virtually indestructible Cuben Fiber.

Designed with guidance from world-renowned ultra-runner Scott Jurek, the SJ Ultra Vest is designed for the long haul. Featuring the best volume to weight ratio of any pack made by any manufacturer, the 7-ounce SJ Ultra Vest offers a 4-liter main compartment to carry the essentials and several smaller pockets for on-the-go access gels, energy food, and other essentials. $120

Minimalism comes to the world of hydration with the Anton Kruipcka-designed AK Race Vest. Weighing in at a feathery 5.5-ounces, the AK Race Vest is the world’s lightest hydration pack. With all the features you need and none you don’t, the AK Race Vest offers twin bottle pockets, a 4-liter main compartment for gear or a reservoir, and several smaller pockets easily accessed on the go. $90

For a versatile, go anywhere, do anything vest, Ultimate Direction tapped Peter Bakwin, designer of the 12-ounce PB Adventure Vest. This vest offers abundant storage options including an 8.5-liter main compartment, a storage pouch, and two zippered pockets. Great for hiking, running and climbing, the PB Adventure Vest hauls enough gear for a day on the trail while keeping it comfortable and accessible. $150