Industry News 7/31/2012

EMP: Hydrapak Hires Tracey Brown to Augment Global OE Sales & Expand National Accounts

Hydrapak Hires Tracey Brown to Augment Global OE Sales & Expand National Accounts
True North Chooses OEM Leader to Supply Custom Hydration Solutions

Hydrapak is pleased to announce the arrival of Tracey Brown as the new Business Development Specialist. Bringing twelve years of international, military and national account sales experience, including ten years at Camelbak, Tracey is well positioned to communicate the value of Hydrapak’s Elite and First Wave™ military hydration technologies, expand Global OEM opportunities and increase brand presence within national retail outlets.

“The OE market for a great hydration product is stronger than ever in the US and abroad,” states Brown. “Hydrapak is consistently growing, so this is an exciting time to parlay my experience and contribute to that momentum.”

Matt Patterson, Hydrapak’s Director of Sales adds, “Having Tracey join the team is tremendous. She adds another solid piece of framework on which to build Hydrapak’s global brand. We are excited to have a person of Tracey’s stature representing our brand within key markets.”

This news closely follows True North’s decision to integrate Hydrapak reservoir solutions into their packs designed for Military, SAR, Wildland Firefighting and Industrial use. The 2013 True North product line, including the Lynx and Guardian Ultra Hydration Packs, will integrate Hydrapak’s three-liter Shape-Shift Reservoir with a custom logo, Plug-N-Play Connectors and Hydrafusion Tubes.

“It’s an honor to collaborate with True North,” said Hydrapak CEO Matt Lyon. “Their dedication to presenting our emergency and military professionals top-of-the-line solutions should be applauded, and we are confident that our hydration solutions will provide the superior reliability that public service professionals deserve.”

"True North Gear products are used every day in life-or-death situations where performance is essential,” said True North CEO, Alyx Fier. “Hydrapak's superior hydration solutions provide our customers with the product they need to stay safe and comfortable in the world's harshest and most demanding environments."

The addition of True North expands the impressive roster of premium military & outdoor industry manufacturers that integrate Hydrapak hydration components into their designs — including Mercury Luggage, producers of the TAC-PAC, HTI, Salomon, DaKine, Vaude, Nathan, Shimano, Backcountry Access, The North Face, Oakley, Columbia, Fox, Ogio, Kriega, Scott, BMW, KTM, Berghaus and Geigerrig. For more information please visit, www.Hydrapak.com.