Industry News 8/3/2012

EVENT: B4BC to Host Skate the Lake in North Lake Tahoe on Aug. 18

B4BC (Boarding for Breast Cancer) to Host the Eighth Annual Skate the Lake in North Lake Tahoe on Aug. 18 and Sixth Skate the Coast in Southern California on September 29, 2012
Two-City Longboard-a-thon Returns to Promote Healthy, Active Lifestyle in Support of Breast Cancer Prevention

B4BC (Boarding for Breast Cancer) will be hosting the Eighth Annual Skate the Lake Presented by Tahoe Longboards on Aug. 18 and Sixth Annual Skate the Coast presented by Sun Bum on Sept. 29.  For 2012, B4BC will be dedicating funds raised by the dual events for the B4BC Survivorship Fund, which connects breast cancer survivors with health + wellness experiences in order to enhance their path of healing and long-term survivorship. Additionally, a portion of the proceeds will be granted to local non-profits in Lake Tahoe and L.A. County that support the Survivorship Fund's mission.

Since its inception, both Skate the Lake and Skate the Coast have attracted more than 1,000 participants who have fundraised over $75,000 in support of advocating an active lifestyle and raising awareness and funds for B4BC’s educational programs.

“Events like Skate the Lake and Skate the Coast are at the very heart of B4BC. Communities come together to have fun and honor loved ones,with a lot of love and laughter.  It’s all a part of promoting a healthy and active lifestyle, against the beautiful backdrops of Lake Tahoe and the Pacific,” said Erika Seward, executive director, B4BC. “This year, we are thrilled to be able to support local breast cancers survivors with our Survivorship Fund.”

Skate the Lake will once again return to North Lake Tahoe where the event has taken place every year since 2004. The longboard-a-thon course runs along a 28-mile portion of North Lake Tahoe, beginning and ending at the Heritage Plaza in Tahoe City (590 North Lake Boulevard, Tahoe City, Calif.) from 7:30 a.m. to approximately 9 p.m. There will be a post party that will feature live music, food, drinks and more.  On Sunday, August 19, the first ever Stand Up for Survivors will take place, inviting breast cancer survivors and the community to participate in standup paddleboard demos and wellness activities.

The registration party will be held on Aug. 17 at Heritage Plaza from Noon – Sunset.  Each participant must fundraise a minimum of $50 to register and will also receive a t-shirt, goody bag and two raffle tickets. Learn more about how you can get involved with Skate the Lake at

The 2012 Skate the Lake sponsors include presenting sponsor Tahoe Longboards, Sun Bum, GoPro, Hurley, New Belgium, Pabst Blue Ribbon, Hartline Construction, Mamasake, Tahoe Dave’s and The Alley.

To kick off Breast Cancer Prevention Month, sister event Skate the Coast will be held in Southern California on Sept. 29 beginning at the Santa Monica Pier and will end at Veterans’ Park in Redondo Beach. The 18-mile longboard-a-thon event will take place on the Strand.  Registration will open on August 23 with details available at

For more info about how you can fundraise and get involved with B4BC’s Skate the Lake or Skate the Coast, go to