Industry News 8/1/2012

B$Z: Stanley, a brand of PMI, Celebrates Milestone 100th Anniversary

Stanley, a brand of PMI, Celebrates Milestone 100th Anniversary

STANLEY, a brand of PMI, announces today the release of two limited edition anniversary products in honor of its upcoming 100th anniversary. To celebrate this monumental year, STANLEY, the brand that has fueled outdoor adventures since 1913, took inspiration from its early designs and unveils the new Stanley Limited Edition 100th Anniversary 1.1QT/1L and 1.4QT/1.3L bottles, available in time for the 2012 holiday season.

“It’s such an honor to still be going strong 100 years after William Stanley Jr. invented the all steel vacuum bottle. What’s even more special is the love people have for this iconic green bottle. This bottle represents the shared memories they’ve had throughout their lifetime. Often times it has outlived the very people they have shared those experiences with and it represents a memory they can still hold on to. This is what makes this anniversary so special. It’s a celebration of those who lived and loved with the Stanley bottle at their side,” explains JoAnne Anderson, Senior Global Marketing Manager for PMI’s Stanley brand.

For generations the STANLEY brand has been a part of the lives of millions, and throughout that time stories of the emotional bond people have with their STANLEY vacuum bottles continue to be collected and shared online at From a 30-year-career veteran policeman who spent more nights with his “faithful STANLEY partner than with my wife” to a retired Army soldier who considers his STANLEY bottle “as important to me as my weapon”; STANLEY has become a best friend for many, a beloved heirloom for others, a weapon for some, and a lifesaver for many more.

These new commemorative bottles pay tribute to the original vintage product – from the recessed, signature 100th anniversary badge, to the brushed green finish taken directly from the beloved 1944 version – while retaining the performance features that make this brand so cherished.

Available for a limited time only, from November 2012 to December 2013, the new Stanley Limited Edition 100th Anniversary 1.1QT/1L and 1.4QT/1.3L bottles feature:
➢ Legendary vacuum insulation that keeps drinks hot or cold for 24 hours
➢ Double wall, 18/8 stainless steel construction that’s guaranteed not to rust
➢ Insulated lid that doubles as a cup
➢ A lifetime guarantee
➢ MSRP: $38 and $42 (respectively)

They can be purchased at participating retailers nationwide including REI ( and online at beginning November 2012.

Invented by William Stanley on September 2, 1913 (official patent date), the all steel vacuum bottle revolutionized the way people enjoyed food and beverage. Since then, the STANLEY brand has been delivering superior food and beverage gear for rugged, active lifestyles and remains dedicated to this simple promise: buy STANLEY products, get quality gear. Built for Life. Learn more, visit