Industry News 8/7/2012

B$Z: Jakks Pacific Teams Up With Top Action Sports Athletes

Jakks Pacific Teams Up With Top Action Sports Athletes Rob Dyrdek and Travis Pastrana to Launch Its New Action Show Camera System
Additional Partnerships Secured with BMX Biker Scotty Cranmer and Skater Alex Sorgente

Leading U.S. toy and consumer products manufacturer JAKKS Pacific, Inc. (Nasdaq: JAKK) has signed an agreement with several of action sports most prominent figures, professional skateboarder, entrepreneur and television star Rob Dyrdek, Freestyle Motocross legend and NASCAR star Travis Pastrana, 2012 X-Games BMX Freestyle gold medalist Scotty Cranmer and Big Air/Mega Ramp up and comer Alex Sorgente to promote JAKKS’ new Action Shot™ Camera System to the action sports audience via digital, social and traditional media platforms. The Action Shot Camera System is a portable mini-camera designed to capture the first person point of view of all the spills and thrills of action and adventure-seeking sports buffs that enjoy action sports like skating, surfing, skiing, snowboarding, BMX, motocross and much more. The Action Shot Camera System is expected to be available at retailers nationwide this month.

“We are very excited to partner with Rob Dyrdek, Travis Pastrana, Scotty Cranmer and Alex Sorgente as we launch Action Shot, our innovative new POV digital camera system,” said Michael Bernstein, Senior Vice President, Marketing, JAKKS Pacific. “With the explosion of social media platforms, the popularity of action video footage continues to grow. From ridiculous tricks to laugh out loud action, Action Shot delivers real POV performance at extremely affordable price points. Rob, Travis, Scotty and Alex are leading athletes in the action sports world and the perfect partners to showcase the awesome capabilities of Action Shot.”

"Over the past few years, I have been exploring POV camera options to use, and recently partnered with the Action Shot Camera," said Rob Dyrdek. “It’s a lightweight, easy to use, POV cam that shoots amazing video - but what like most about it is, the affordable price point opens the possibilities for anyone to capture footage."

“‘Thumbs up!’ That’s the first thing that came to mind when I first got my hands on the Action Shot Camera,” said Travis Pastrana, star of the upcoming “Nitro Circus 3D: The Movie.” “It was easy to attach to my helmet and shoot video, and it was really quick to upload the footage and share it with my fans.”

The Action Shot Camera System provides sports and adventure aficionados with an up-close, front row view of their exploits. The camera easily attaches to skateboards, bikes or helmets with the secure mounting system and can record up to two minutes of athletic feats or upgrade with more memory using a Micro SD memory card (sold separately). The footage can be uploaded to a computer through the built-in USB port and then shared with family and friends or uploaded to social media web sites. The Action Shot Camera System is an innovative and affordable alternative to expensive sports video cameras and is expected to have a suggested retail price of $49.99. A high definition version will also be available, allowing sports enthusiasts to share their stunts online in high-def with the HD Action Shot Camera System (SRP: $99.99).