Industry News 8/24/2012

B$Z: Introducing Skullcandy Supreme Sound on Spotify

Introducing Skullcandy Supreme Sound on Spotify

PARK CITY, Utah – August 22, 2012 –Skullcandy, Inc. (Nasdaq: SKUL), a high growth lifestyle audio brand, today announced that Spotify, the popular music-streaming service, will be integrated across its digital landscape to serve up Supreme Sound to the masses.

With unrivaled audio performance along with a stylish aesthetic that extends well beyond the consumer electronics category, Skullcandy represents a unique new territory and perfect synergy for Spotify.

Spotify—which will be completely integrated on both Skullcandy.com and the brand’s Facebook page—will offer fans and music-lovers a fun, interactive and seamless way to share their unique Supreme Sound music experience. It will feature exclusive, insider access to the playlists of some of the biggest athletes, artists and ambassadors on the Skullcandy roster.

Whether it’s Eric Koston’s latest skate playlist, Kevin Durant’s pre-game tracks, Krewella’s tour bus favorites or the Supermodel Crew’s photo shoot mix, Spotify’s integrated platform gives Skullcandy customers an interactive, all-access pass to the Skullcandy Crew’s music as they listen to it.

“We are big fans of Spotify, and we’re very excited to have their technology integrated on our digital platforms,” said Nate Morley, VP Marketing and Creative at Skullcandy. “The Spotify Supreme Sound experience will allow our fans to directly connect with our athletes and ambassadors through the music they listen to.”

“We’re excited about teaming up with Skullcandy to create an integrated Spotify sound experience with their brand ambassadors and athletes,” said Spotify Chief Marketing Officer Jeff Levick. “Skullcandy’s unmatched brand authenticity is a great compliment for Spotify and we’re happy to be able to connect with their consumers and activate in their channels through this partnership.”

For more information about Skullcandy or to check out exclusive Supreme Sound playlists from the Skullcandy Crew, visit www.skullcandy.com or www.facebook.com/skullcandy.

About Skullcandy, Inc.
Skullcandy became one of the world's most distinct audio brands by bringing color, character and performance to an otherwise monochromatic space; helping revolutionize the audio arena by introducing headphones, earbuds and other audio and wireless lifestyle products that possess unmistakable style and exceptional performance. From the award-winning, optic-inspired Roc Nation Aviator headphones to the evolutionary fitting FIX earbuds and a roster of some of the world's finest athletes, musicians and artists, Skullcandy continues to redefine world-class audio performance and style. Visit skullcandy.com or join us at facebook.com/skullcandy or on Twitter @skullcandy.

About Spotify
Spotify is an award-winning digital music service that gives you on-demand access to more than 16 million tracks. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.

Since its launch in Sweden in 2008, Spotify has become the largest and most successful music service of its kind, with more than 15 million active users and more than four million paying subscribers. Spotify is now available in 15 countries around the world: Germany, US, UK, Sweden, France, Spain, Netherlands, Finland, Norway, Denmark, Austria, Switzerland, Belgium, Australia and New Zealand.

www.spotify.com