Industry News 9/5/2012

EMP: Dispatch Hired as Communications Agency for Bell, Blackburn Design

Dispatch Hired as Communications Agency for Bell, Blackburn Design

SAN RAFAEL, Calif. (Sept. 5, 2012) – San Rafael, Calif.-based Dispatch Comms., a communications agency with clients in consumer products, sports and travel and tourism, announced a new client relationship with Easton-Bell Sports’ Bell and Blackburn brands. Dispatch will provide public relations and marketing services for both of the bicycle equipment brands.

“Bell and Blackburn are widely recognized as leaders in their respective categories and I’m excited to partner with them on their communication and marketing efforts. My agency’s expertise in telling authentic brand stories and communicating sports-meets-technology concepts to consumers is a perfect fit for these new clients,” said Eric Doyne, Dispatch founder. “Our teams share a dedication and passion for cycling and we look forward to Dispatch helping them reach and engage consumers in new ways.”

“Both Bell and Blackburn are in the midst of an exciting period of change, each having undergone significant foundational planning over the past year that will result in improved products and programs for dealers and consumers alike,” said Bell Director of Marketing Don Palermini. “As a result we have many stories to tell, and Dispatch is the perfect partner in taking our messages and projecting them outward.”

Dispatch will provide comprehensive public relations services and support for the companies’ various marketing efforts and key initiatives. Dispatch bicycle industry clients also include Giant Bicycle, Shimano American Corp., and Michelin North America in addition to leading clients in winter sports and travel and tourism.

Easton-Bell Sports, Inc. is a leading designer, developer and marketer of branded sports equipment, protective products and related accessories. The company markets and licenses products under such well-known brands as Easton, Bell, Giro, Riddell and Blackburn. Headquartered in Van Nuys, California, the company has 32 facilities worldwide.