Industry News 9/24/2012

EVENT: Rob Machado and Kelly Slater to be Honored by Life Rolls On Foundation

Rob Machado and Kelly Slater to be Honored by Life Rolls On Foundation
Legendary surfers will be celebrated for their contributions to the paralysis community

Los Angeles, CA – Life Rolls On Foundation today announced it will honor surfing legend Rob Machado and 11-time world champion surfer Kelly Slater at the organization’s 9th annual Night by the Ocean gala. Held on Saturday, November 10 at The Ritz-Carlton Marina del Rey,Night by the Ocean is an evening to celebrate life for young people living with spinal cord injury.

Welcoming elected officials and leaders from the worlds of business, sports, medicine and entertainment, previous Night by the Ocean celebrity guests have included Marcus Allen, Dave Annable, Odette Annable, Simon Baker, Jackson Brown, Brooke Burns, Scott Caan, Minnie Driver, Anna Faris, Nicky Hilton, Paris Hilton, Jason Lewis, Jason Mraz, Molly Sims and more.

Sal Masekela will serve as the evening’s Master of Ceremonies while actor David Chokachi, Senior Vice President of Marketing and Communications for GucciSusan Chokachi and actress Vanessa Marano will provide leadership as Night by the Ocean Honorary Event Chairpersons.

“This year’s gala is incredibly meaningful to us because 2012 will mark Life Rolls On’s 10th anniversary as a non-profit organization,” said Jesse Billauer, Founder and Director of National Outreach for Life Rolls On.

“We’ve come a long way and Rob and Kelly have been there for our organization every step of the way. Not only were they the first to help me get back into the water after I was paralyzed, but they also chaired our inaugural They Will Surf Again adaptive surfing program that is now offered in nine cities among seven states for the paralysis community. Much of our success could be credited directly to them.”

Night by the Ocean is the single-largest fundraiser for Life Rolls On, which produces unique quality of life programs to improve the quality of life for young people affected by spinal cord injury. The inspiring evening has grown into one of Southern California’s most celebrated charity functions featuring a hosted cocktail reception, silent and live auctions, and seated dinner program with special musical guest.

Night by the Ocean ticket and sponsorship opportunities are available at www.LifeRollsOn.org.

About Life Rolls On Foundation
Life Rolls On Foundation is dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities beyond paralysis. Its signature program, They Will Surf Again, empowers paraplegics and quadriplegics to experience the freedom and mobility of riding a wave. In addition to producing unique quality of life programs, Life Rolls On champions spinal cord injury awareness and offers outreach to individuals and their families at the onset of injury. Based in Culver City, CA, Life Rolls On serves as a subsidiary and west coast headquarters of the Christopher & Dana Reeve Foundation. For more information, visit
www.LifeRollsOn.org.