Industry News 10/3/2012

SUPPORT: OluKai Continues Legacy of Giving Back with 3rd Annual Giveback Day

OluKai Continues Legacy of Giving Back with 3rd Annual Giveback Day

ORANGE COUNTY, Calif. — On September 26, 2012, as part of a deep and long-standing commitment to giving back, OluKai closed the doors to their offices in Orange County for their 3rd Annual Giveback Day. Because of a shared dedication to ocean conservation along with hands-on environmental educational programs, OluKai partnered with Project Save Our Surf and Inside The Outdoors to locally give back by removing non-native plants and re-planting native plants at Upper Newport Back Bay, which is considered one of the most precious natural resources in Southern California. Forty volunteers from OluKai joined 20 others from Project Save Our Surf and Inside The Outdoors for the day-long event.

"Our Annual Giveback Day is a tradition for us to gather as a family and volunteer our time locally with organizations who share our giveback ethic," said Kerry Konrady, Director of Marketing at OluKai. "It was an honor to combine our efforts with two organizations we respect and together make positive change happen in our backyard."
 
In 2011, OluKai partnered with specialty retailers and cleaned up over 300 pounds of trash from six different beaches in Los Angeles, Orange and San Diego counties for their Giveback Day. In 2010, OluKai held a Life Supply Drive to benefit StandUp for Kids, an organization that helps homeless and street kids every day in cities across the United States.

OluKai’s Annual Giveback Day is part their giveback philosophy, which is marked by continual commitment to partnering with organizations actively pursuing Mauka- and Makai-initiatives (protecting the land and ocean) including Maui Cultural Lands, The Hawaiian Lifeguard Association and Junior Lifeguard Program, and Team OluKai/Kamakani Eleu, which is part of the Hawaiian Sailing Canoe Association. Additionally, OluKai has built a legacy of support with relevant, meaningful and high-quality events across the country such as Outside Lands, the OluKai Love & Roots Tour with Anuhea and Mishka, TEDxMaui and their sole-sponsored Ho’olaule’a annual celebration (with elite SUP and OC1 races) on Maui.

About Project Save Our Surf
Project Save our Surf is dedicated to the conservation of our oceans and freshwater alike. With surfers, celebrities, friends, families and businesses in unison they educate the public to reverse the trend of environmental pollution and create a plastic-free world.
http://projectsaveoursurf.org/index.php. Project Save our Surf has four beneficiaries, one of them being Inside the Outdoors.

About Inside The Outdoors
Inside the Outdoors is a unique and hands-on environmental education program administered by the Orange County Department of Education. Their mission is to empower students, teachers, parents, and the community to explore natural areas and expand their knowledge, understanding, and stewardship of the environment.
http://ito.ocde.us/Home.htm

About OluKai
OluKai is a true premium ocean lifestyle brand with a distinctively different point of view and deep values. We are committed to building a unique and better class of products that blend ocean heritage with modern performance while leaving the smallest footprint possible on the planet.

Through our Fit by Nature, Crafted by Hand(tm) design principle, we build every pair of footwear with signature anatomically contoured footbeds to deliver the perfect balance of instant comfort and lasting support. Each pair features beautiful, quality materials and handcrafted details inspired by island culture.

In every facet of our business, we’re committed to respecting the people and the environments we touch. Inspired by the strong tradition of giving an offering or tribute in Polynesian culture, we established the ‘Ohana Giveback Program to support the efforts of those who continue to give back to preserve local cultures and traditions.

We are committed to be an environmentally responsible company as well as pledging to actively support and work for a clean environment and a better quality of life. Visit us at http://www.olukai.com.