Industry News 10/29/2012

B$Z: Skis.com Partners with K2 to Launch First Virtual Ship-In-Shop


Skis.com Partners with K2 to Launch First Virtual Ship-In-Shop

Custom
 Microsite 
Launches 
in 
Celebration
 of 
K2's 
50th 
Anniversary


(Bloomfield
 Hills,
 MI)
 
"Skis.com,
 The 
Ultimate 
Online
 Ski 
Shop, 
announces 
the 
launch
 of
 its
 first
 custom
 microsite
 in
 partnership
 with
 valued
 brand
 partner
 K2.
 Acting
 as
 a
 virtual
 shop-in-shop,
 customers
 can
 now
 explore
 a
 hand-picked
 selection
 of
 K2's
 latest
 snow
 gear
 in
 an
 exclusive
 on-brand
 environment
 designed
 by 
Skis.com. 
The
 launch
 of 
the 
microsite
 is
 timed 
to 
coincide
 with 
K2's 
50th anniversary
 and 
features 
limited edition 
product, 
daily
 giveaways 
and 
updated 
brand
 news.



"We
 would
 not
 be
 Skis.com
 without
 the
 ongoing
 support
 of
 our
 brand
 partners
 and
 we
 are
 always
 looking
 for
 ways
 to
 show
 our
 appreciation
 in
 return,"
 said
 Brad
 Kopitz,
 director
 of
 e-commerce marketing
 for
 Skis.com.
 "Our
 goal
 is
 to
 bring
 our
 customers
 the
 value
 of
 brick
 and
 mortar
 with
 the
 convenience
 of
online. Creating
 a
virtual 
shop-in-shop 
was 
the 
next 
piece 
to
 completing
 this 
puzzle. 
K2
 was
 an 
obvious 
partner 
to 
approach 
as 
they 
are 
one 
of 
our 
longest standing 
brands 
and 
are
 celebrating 
their 
50th 
anniversary 
which 
was 
icing 
on
 the 
cake."

Visitors
 will
 find
 a
 series
 of
 tabs
 atop
 the
 shop-in-shop
 homepage,
 directing
 them
 to
 various
 departments
 of
 K2
 gear.
 A
 full
 range
 of
 skis,
 poles,
 apparel
 and
 accessories
 is
 featured
 here
 for
 customers
 to
 seamlessly
 explore.
 On
 the
 "team
" tab,
 brand
 enthusiasts
 can
 read
 up
 on
 K2's
 pro
 team
 athletes
 and
 learn
 about
 each
 one'ss
 gear
 of
 choice.
 The
 microsite
 also
 features
 an
 exclusive
 contest
 which 
includes
 a
 daily 
giveaway 
of 
K2's 
newly 
released
 book 
50 
Years 
of 
Serious 
Fun 
and 
a 
grand
 prize
 of
  the 
brand's 
Rolling 
Stones 
Special 
Edition
 Ski
 or 
50th 
Anniversary 
Recoil 
Competition
 Ski.



You 
can 
really 
see
 our 
relationship
 growing 
in
 the
 depth
 and
 breadth
 of
 the
 shop-in-shop.
 It's
 not
 just
 'go 
buy 
K2,' it
 shows
 what
 separates 
K2 
from 
the
 competition; 
the 
history 
of 
fun, 
the 
K2
 athletes 
and 
the 
amazing 
product,"
 said 
Mike 
Powell, 
U.S. 
marketing manager 
for 
K2.



The 
first 
of 
its 
kind
 in 
the 
industry, 
Skis.com 
launches 
the 
shop-in-shop 
as 
a 
strategic 
way 
to 
grow
 brand
 support 
and 
partnerships.
 Similar 
to 
the 
site's 
arsenal 
of 
interactive 
resources, 
the
 custom 
microsite 
is
 in
 line
 with
 the
 shop's
 vision
 of
 providing
 its
 customers
 with
 a
 virtual
 brick
 and
 mortar
 experience.
 All
 shop-in-shop
 content
 will
 continuously
 update
 with
 brand
 happenings,
 new
 featured
 product
 and
 athlete
 news. 
For 
more 
information
 on 
Skis.com's 
premier
 shop-in-shop, 
please
visit 

www.skis.com.


About
 Skis.com

Skis.com,
 The 
Ultimate
 Online
 Ski
 Shop,
 was 
founded
 by 
Steven
 Kopitz
 in 
2005 
as
 a
 division 
of 
his 
leading
 sporting 
goods
 company 
Summit 
Sports. 
The
 site 
offers 
the 
best 
selection,
 experience
 and
most 
replete
 resources
 in
 product
 education
 for
 the
 whole
 family,
 across
 every
 category
 of
 skiing.
 Skis.com
 is
 committed
 to
 providing
 an
 authentic
 and
 unbiased
 shopping
 experience
 for
 its
 customers,
 using
 rich 
content
 to 
inform
 and
 ultimately
 grow
 the
 sport 
of 
skiing. 
For 
more 
information, 
visit

www.skis.com.



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