B$Z: Skis.com Partners with K2 to Launch First Virtual Ship-In-Shop

Skis.com Partners with K2 to Launch First Virtual Ship-In-Shop
Custom
Microsite
Launches
in
Celebration
of
K2's
50th
Anniversary
(Bloomfield
Hills,
MI)
"Skis.com,
The
Ultimate
Online
Ski
Shop,
announces
the
launch
of
its
first
custom
microsite
in
partnership
with
valued
brand
partner
K2.
Acting
as
a
virtual
shop-in-shop,
customers
can
now
explore
a
hand-picked
selection
of
K2's
latest
snow
gear
in
an
exclusive
on-brand
environment
designed
by
Skis.com.
The
launch
of
the
microsite
is
timed
to
coincide
with
K2's
50th anniversary
and
features
limited edition
product,
daily
giveaways
and
updated
brand
news.
"We
would
not
be
Skis.com
without
the
ongoing
support
of
our
brand
partners
and
we
are
always
looking
for
ways
to
show
our
appreciation
in
return,"
said
Brad
Kopitz,
director
of
e-commerce marketing
for
Skis.com.
"Our
goal
is
to
bring
our
customers
the
value
of
brick
and
mortar
with
the
convenience
of
online. Creating
a
virtual
shop-in-shop
was
the
next
piece
to
completing
this
puzzle.
K2
was
an
obvious
partner
to
approach
as
they
are
one
of
our
longest standing
brands
and
are
celebrating
their
50th
anniversary
which
was
icing
on
the
cake."
Visitors
will
find
a
series
of
tabs
atop
the
shop-in-shop
homepage,
directing
them
to
various
departments
of
K2
gear.
A
full
range
of
skis,
poles,
apparel
and
accessories
is
featured
here
for
customers
to
seamlessly
explore.
On
the
"team
" tab,
brand
enthusiasts
can
read
up
on
K2's
pro
team
athletes
and
learn
about
each
one'ss
gear
of
choice.
The
microsite
also
features
an
exclusive
contest
which
includes
a
daily
giveaway
of
K2's
newly
released
book
50
Years
of
Serious
Fun
and
a
grand
prize
of
the
brand's
Rolling
Stones
Special
Edition
Ski
or
50th
Anniversary
Recoil
Competition
Ski.
You
can
really
see
our
relationship
growing
in
the
depth
and
breadth
of
the
shop-in-shop.
It's
not
just
'go
buy
K2,' it
shows
what
separates
K2
from
the
competition;
the
history
of
fun,
the
K2
athletes
and
the
amazing
product,"
said
Mike
Powell,
U.S.
marketing manager
for
K2.
The
first
of
its
kind
in
the
industry,
Skis.com
launches
the
shop-in-shop
as
a
strategic
way
to
grow
brand
support
and
partnerships.
Similar
to
the
site's
arsenal
of
interactive
resources,
the
custom
microsite
is
in
line
with
the
shop's
vision
of
providing
its
customers
with
a
virtual
brick
and
mortar
experience.
All
shop-in-shop
content
will
continuously
update
with
brand
happenings,
new
featured
product
and
athlete
news.
For
more
information
on
Skis.com's
premier
shop-in-shop,
please
visit
www.skis.com.
About
Skis.com
Skis.com,
The
Ultimate
Online
Ski
Shop,
was
founded
by
Steven
Kopitz
in
2005
as
a
division
of
his
leading
sporting
goods
company
Summit
Sports.
The
site
offers
the
best
selection,
experience
and
most
replete
resources
in
product
education
for
the
whole
family,
across
every
category
of
skiing.
Skis.com
is
committed
to
providing
an
authentic
and
unbiased
shopping
experience
for
its
customers,
using
rich
content
to
inform
and
ultimately
grow
the
sport
of
skiing.
For
more
information,
visit
www.skis.com.
Facebook:
http://www.facebook.com/skiscom
Twitter:
https://twitter.com/#!/skisdotcom
YouTube:
http://www.youtube.com/user/skisdotcom