Industry News 10/31/2012

B$Z: Outdoor Retailer Moosejaw Opens Downtown Detroit Pop-Up Shop

Outdoor Retailer Moosejaw Opens Downtown Detroit Pop-Up Shop
Shop featuring popular outdoor brands will open for eight weeks during holiday shopping season

DETROIT, October 30, 2012 — Moosejaw, the quirky national outdoor retailer, today announced it will open its first ever retail store in downtown Detroit for the holiday shopping season on Thursday, November 1. The store will be located at 1275 Woodward Avenue between Grand River and State streets, adjacent to Somerset Collection’s CityLoft.

The Moosejaw Detroit shop, which will remain open through December 22, will feature products from popular outdoor brands including The North Face, Patagonia, Arc’Teryx, Sorel, Timbuk2, as well as thenewest line of outerwear from Moosejaw and many more. True to its famously unique and fun brand, Moosejaw’s Detroit shop will have a foosball table, disco-themed dressing room, mobile cash-free checkout, a living habitat in the window, and much more.

“Moosejaw is recognized as an innovator within the retail industry when it comes to our store concepts and marketing, so it only makes sense for us to open a shop in downtown Detroit - the country’s newest hotspot for creativity and innovation,” said EoinComerford, President and CEO of Moosejaw.
To celebrate its first downtown store, the company will hold a grand opening bash on Friday, November 2 from 12 p.m. - 9 p.m. The shop will serve a steady supply of beer to those 21 and older from Atwater brewery in Detroit, and give away Moosejaw SWAG.

“We’ve been proud of our connection to the city ever since Moosejaw opened in metro-Detroit 20 years ago, so we’re thrilled to also now belocated in downtown Detroit,” said Bryan Lively, Vice President of Retail at Moosejaw, referencing the company’s first location in Keego Harbor and current headquarters in Madison Heights, Michigan. “Distinctive retail is necessary to create a thriving urban core, so we’re happy to bring the Moosejaw brand to Detroit to help the city’s resurgence.”

Moosejaw’s lease was brokered by Bedrock Real Estate Services LLC, Rock Ventures’ full service real estate firm.  Rock Ventures is the umbrella entity for Dan Gilbert’s portfolio of companies, investments and real estate.

“More than 60 companies have joined us in downtown Detroit since August 2010, and Moosejaw’s shop in the city is proof that momentum is building and national retailers want space on Woodward Avenue,” said Dan Mullen, Real Estate Developer at Bedrock. “Not only will Moosejaw’s Detroit shop help the city, it will be great for the company as downtown Detroit shoppers are eager for new and great retail options.”

The Moosejaw pop-up shop will be open Thursday - Saturday from 12 p.m. - 9 p.m. through December 22. For more information, please visit www.moosejaw.com/detroitshop.