Industry News 11/13/2012
B$Z: Raleigh Bicycles Taps Verde PR & Consulting as Agency of Record
Raleigh Bicycles Taps Verde PR & Consulting as Agency of RecordKENT, Wash. – As a pillar in the bicycle industry for 125 years, Raleigh Bicycles continues to be an influential leader in cycling innovation across numerous categories. Recently, the iconic brand tapped Verde PR & Consulting as its agency of record for North American brand communications and social media support. The new partnership will assist in growing Raleigh’s brand and product line awareness in both the endemic and broad markets.
“Raleigh heads into 2013 with great momentum in both the core and broader cycling markets,” said Chris Speyer, Executive Vice President of Product and Marketing at Raleigh America, Inc. “Our retail partners are demanding a new level of support for brand awareness and visibility to help drive sell through via our independent bicycle dealer network. I think we have a unique brand message, and Verde can help us tell that story in an effective and exciting way. Verde is the perfect partner to help support Raleigh’s growth in North America going forward.”
Verde will employ traditional and digital public relations strategies and campaigns for Raleigh. The Verde team will work closely with Raleigh’s marketing directors to communicate category leading product collections, as well as business initiatives through a highly integrated strategy.
Based in Kent, Wash., Raleigh is a mainstay leader in the bike industry and is well positioned to jump to the next level of success. For more than a century, the Raleigh brand has been synonymous with quality, innovation and fun. The well-respected brand exudes a storied legacy and pride through its products and people. From their utilitarian steel steeds to performance road bikes and workhorse cyclocross and mountain bikes, Raleigh has something for every rider – regardless of age or skill level.
“The sales, marketing and brand positioning goals of Raleigh are very well aligned with Verde’s capabilities,” said Kristin Carpenter-Ogden, President of Verde PR. “Our team understands the changing dynamics of consumer engagement and the importance of furthering the growth and positioning of Raleigh in the core cycling and active outdoor lifestyle markets. We’ll cast a wider net to broader audiences and implement our integrated approach of traditional, social and paid communications tactics to take Raleigh into this new era of retail and consumer research.”
Verde PR was founded in the active lifestyle, outdoors, travel and sustainable-products markets and celebrates its 10-year anniversary this year. Verde PR offices are located in the mountain sport hotbeds of Jackson, Wyo., Durango and Boulder, Colo.
For more about Raleigh Bicycles, please visit: http://www.raleighusa.com/.
About Raleigh Bicycles:
With more than a century of cycling heritage under its wheels, Raleigh Bicycles is one of the most well-respected bicycle brands in the world. Raleigh offers a broad spectrum of bicycles including road, mountain, cyclocross, and commuter for all ages and abilities. Raleigh focuses on supporting the commuter, the family and local cycling, and partners with numerous non-profits around the U.S. each year to help grow the sport, including Ride2Recovery. Raleigh also sponsors Raleigh UK and Raleigh/ Clement competitive cycling teams. The Raleigh brand possesses a rich history of producing quality bicycles and remains a leader in the industry. For more information about Raleigh, please visit: www.RaleighUSA.com and www.facebook.com/RaleighBicycles.
About Verde PR & Consulting:
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, social/digital, content, marketing and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the outdoor, bike, snowsports, the active outdoor lifestlye industries, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more information, visit: http://www.verdepr.com.