Industry News 11/14/2012

B$Z: The Bike Cooperative Adds Another Supplier Partner with Pedros

The Bike Cooperative Adds Another Supplier Partner with Pedros

Manchester, NH – Pedros has signed on as a second supplier partner to The Bike Cooperative in the bike care and lube category. Effective immediately, members of the retailer-owned cooperative will earn additional rebates and perks from Pedros on their Bike Care, Tools & Accessories.  Pedros brings the total number of rebate-paying brands in the co-op to 41, and with longtime partner Finish Line / White Lightning, members now have access to two rebate-paying suppliers in the bike care category.

“The Pedros team is passionate about creating innovative, rider-designed tools and lubes, and has a longstanding reputation for educating customers on the importance of bike maintenance,” said Nat McAllister, the co-op’s director of supplier relations. “Pedros and other companies like them are really the heartbeat of the bike industry.  When passionate people are making quality and environmentally-friendly products right here in the U.S., it’s something we can all believe in.  Combine that with the additional benefits they’ll receive and this is a partnership that our members can really get behind.”

Pedros co-owner Matt Bracken added, “We are extremely happy to be part of The Bike Cooperative’s efforts moving forward and feel strongly that their members will embrace our brand’s 24-year heritage and run with it.  Having our products available through the co-op’s dealer network is a win for our brand, as it will help many of our best customers easily find and purchase Pedros products at IBD’s.  We are excited to be associated with such an important part of the bicycle industry.”

The Bike Cooperative is a member-owned cooperative with a mission of improving the profitability of independent bike retailers. The Bike Cooperative provides members with exclusive product specials and rebates, consumer financing and credit card processing programs, comprehensive advertising services, and training in management and sales. For information on becoming a co-op member, call TBC Member Services at 1-800-450-7595 or visit www.thebikecooperative.com.