Industry News 11/21/2012

B$Z: SIA & Colorado Ski Country USA Bring Back Lift Ticket Offers

SIA & Colorado Ski Country USA Bring Back Lift Ticket Offers
2013 SIA Snow Show Buyers & Attendees Receive Ticket Vouchers with Show Badge


WASHINGTON, DC. (November 20, 2012) - For the fourth year running, SnowSports Industries America (SIA) and Colorado Ski Country USA (CSCUSA) are partnering-up to give 2013 SIA Snow Show attendees the chance to “Ski/Snowboard the Best of Colorado” with free or 2-for-1 lift ticket vouchers.


“With 20 resorts to choose from, we hope Snow Show attendees get out and take advantage of the world-class skiing and riding that Colorado Ski Country USA is known for,” commented Melanie Mills, Colorado Ski Country USA, president and CEO. “After all, that’s why the Snow Show is in Colorado; for the resorts, the terrain and the snow.”


Registered Snow Show Attendees will receive their ticket vouchers when picking up their badges at the Colorado Convention Center in Denver, Colorado. The vouchers can be used during any of the five days following the Show. Buyers will receive three free lift ticket vouchers, while all other Snow Show Attendees will receive three 2-for-1 lift ticket vouchers.

“Getting out on the snow is always top of mind for our industry and the ticket vouchers give everyone a chance to head out to some amazing resorts after the Show,” commented David Ingemie, SIA’s President.


Arapahoe Basin, Aspen Highlands, Aspen Mountain, Buttermilk, Copper Mountain, Crested Butte, Eldora, Howelsen, Loveland, Monarch Mountain, Powderhorn, Purgatory (Durango), Ski Cooper, Snowmass, SolVista Basin, Steamboat, Sunlight, Telluride, Winter Park, Wolf Creek Ski Area




The 2013 SIA Snow Show will return to Denver’s Colorado Convention Center from January 31-February 3 followed by the On-Snow Demo/Ski-Ride Fest, on February 4-5 at Winter Park Resort with a new one-day Nordic Demo on February 4 at Devil’s Thumb Ranch.


For 24/7 updates on all things 2013 Snow Show, keep visiting:, SIA’s Latest or follow SIA insiders on Twitter and SIA’s Facebook page- we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA13 to join in on our Twitter feed.