Industry News 12/5/2012

EMP: Origin Design + Communications welcomes Daina Carmichael as Account Supervisor

Origin Design + Communications welcomes Daina Carmichael as Account Supervisor

With an eye on expanding its account service and strategic outdoor sport marketing expertise, Origin Design + Communications is pleased to announce the appointment of Daina Carmichael to the position of Account Supervisor.

A proven marketer with over ten years experience in the outdoor industry, Carmichael’s professional history includes marketing manager for Rocky Mountain Bicycles, sales manager for Race Face Performance Products and most recently Key Account Marketing for Helly Hansen LCI. Working with Helly Hansen’s independent and corporate retailers, Carmichael lead the marketing programs driving customers into Helly Hansen stores throughout North America.

Regarding Origin’s decision to hire Carmichael, Partner and Strategy Director MJ Legault commented, “We are confident our clients will benefit greatly from Daina’s deep understanding of the outdoor sports manufacturing industry as well as her in-depth retail experience. Her love of the mountains and the outdoors make her a great fit with our team.” 

Origin Design + Communications is a strategic marketing, creative and communications firm specializing in mountain sports and resort tourism. Over the past 20 years, Origin has developed a reputation as one of North America’s foremost industry experts. With offices in both Whistler and Montreal, Origin serves as the creative agency of record for Whistler Blackcomb, the Whistler Mountain Bike Park, Tourism Whistler, Jay Peak and Salomon Canada, while working for a wide array of other action sports and resort clientele.

For more information on Origin + Design Communications, contact MJ Legault at 514.842.5252 or MJ@origindesign.ca