Industry News 12/13/2012

WEB: SIA Consumer Website Gets Make-Over

SIA Consumer Website Gets Make-Over, Adds Fresh Content for 2012/13 Season
WASHINGTON, DC. (December 13, 2012) - SnowSports Industries America (SIA)’s consumer website, which re-launched this week, arrived just in time for the 2012/2013 Winter Season.  The site features a fresh look with a new logo, bluebird skies and dynamic easy-to-use homepage. Snowlink visitors will also have a variety of content at their fingertips including featured articles and helpful tips on fashion, gear, safety, instructional advice, a snow sports - specific blog feed, plus links to Resort, Retail and Ski/Snowboard Club finders in their region.

“Each year, we try to improve and get consumers excited about heading out on the snow. We’ve enlisted the help of snow sports top instructors, fashion experts and media sources to make it easier for consumers to find everything they need in one spot,” commented Mary Cecile Neville, Associate Director of Marketing and Communications for SIA. 

Here are just some of the new features consumers will find on

Women on the Snow:
Snowlink’s universal women’s section provides the lowdown on girls’ getaways, fitness tips from SBC Women and fashion feeds from SNOW Magazine.

Fitness, Health and Well-Being:
Includes fun calorie stats, recipes and discusses the peace of mind snow sports can bring.
Gear & Styles:
Snowlink’s most popular page the Gear and Styles in the Snow is back and features a long list of trends for the 2013 season, brand gallery, and complete with videos from fashion forecasters Stylesight to help you look your best on the mountain.

Tech & Trick Tips:
The new Tech & Trick Tips page in the Snowboarding section was provided by TransWorld Snowboarding with great advice on choosing a snowboard, setting up your stance and tips for pulling off some classic tricks. Over on the Freeski pages, Freeskier Magazine has provided videos of top athletes.

Tips from the Pros -- Instructional Advice:
Professional Ski Instructors of America (PSIA), American Association of Snowboard Instructors (AASI) have created the Tips from the Pros video section to help you move on to the next skill level.

Safety Videos from National Ski Patrol (NSP):
Safety first - check out these videos to remember the rules of staying safe on the slopes.

Buyer’s Guides: Ski, Snowboard, Cross Country, Snowshoe 
Check out the season's best consumer buying guides - great for researching trends or finding the perfect skis or snowboard. For skiers, check out Snowlink's section of Buyers' Guides including SKI, Skiing Magazine, Freeskier, Powder Magazine, SBC Skier Magazine and Backcountry Magazine. For snowboarders, there's TransWorld Snowboarding, Snowboard Magazine and Canada Snowboard Magazines Gear Guides. For cross country skiers and snowshoers, there’s Cross Country Skier, SkiTrax and Snowshoe Magazine.

SnowSports Industries America (SIA) is the national not-for-profit, North American member-owned, trade association representing suppliers and service providers of snow sports products with constituents in the retailer, rep and resort communities. Annually producing the SIA Snow Show, the largest snow sports industry trade show, on-snow demo and networking environment globally, SIA delivers invaluable data/research reports including the Snow Sports Market Intelligence Reports, SnowSports RetailTRAKTM and Executive Market Summary. SIA also produces the Supplier Show, Sourcing Snow, at the SIA Snow Show; learn more at SIA is dedicated to growing the industry through consumer initiatives and websites, and, marketing resources, services and collaborative programs to increase participation and move product. For more information, visit SnowSports Industries America, 8377-B Greensboro Drive, McLean, VA 22102-3587 (Washington, DC Area). Phone: 703-556-9020, Fax: 703-821-8276, Email: