Industry News 1/14/2013

EVENT: Outdoor Industries Women's Coalition SIA Leadership Breakfast and Awards Presentation

Outdoor Industries Women’s Coalition Announces Keynote Speaker for 2nd Annual SIA Leadership Breakfast and Awards Presentation
Donna Carpenter, president and co-owner of Burton Snowboards, to discuss her experience marketing to women in the Snow Industry

BOULDER, COLO., January 14, 2013 – Outdoor Industries Women’s Coalition (OIWC) is pleased to announce that Donna Carpenter, president and co-owner of Burton Snowboards, will present as keynote speaker at its 2nd annual SnowSports Industries America (SIA) Breakfast and Awards Presentation, which is sponsored by SIA.

Carpenter will discuss her experiences working in a multitude of roles at Burton Snowboards, the world’s leading snowboard company, which she owns with her husband Jake Burton Carpenter. During the past three decades, she has built snowboards, answered phones, expanded Burton’s market to Europe and held the CFO position. She oversees all efforts to ensure that Burton is an employer and brand of choice for women. Through her leadership, Burton established new women’s marketing, product and creative initiatives to drive the women’s business, and created internal programs that focus on retaining and promoting women. 
“Donna is a thought leader around employee retention, business sustainability, and what makes a great company,” said Deanne Buck, executive director of OIWC. “We’re honored to have the opportunity to provide a platform for her to share her expertise with the industry leaders and influencers who attend SIA.”

In addition to Carpenter’s presentation, the OIWC Breakfast at the 2013 SIA tradeshow will recognize two women in the industry with OIWC Leadership Awards for their stewardship and inspiration to others. The breakfast and awards presentation will take place from 7:00 – 9:00 a.m. on Saturday, February 2, 2013 at the Denver Convention Center, Rooms 401 & 402. The OIWC Breakfast is free and open to all tradeshow attendees.

To learn more about OIWC, or to attend an upcoming event, please visit

About OIWC

Founded in 1994, the Outdoor Industries Women’s Coalition is the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women and companies in the Outdoor, Snow, and Bike Industries. OIWC provides for professional development and women’s leadership programming that promotes women's advancement. For our over 90 industry partners, OIWC is the trusted resource for best practices and industry models around workplace gender equity, respect, and inclusion. To learn more about OIWC or to become a new member or sponsor, please visit