Industry News 2/11/2013

EXPOSURE: 2012 SIMA Image Awards

2012 SIMA Image Awards
Photos: Patrick Hourihan

SIMA image awards 2012 from MalakyeCareers on Vimeo.

The Grove in Anaheim, Calif. played home to the 10th annual SIMA Image Awards on Thursday, Feb. 7, 2013 which saw more than 800 of the industries' finest from surf companies, media and specialty retail shops to celebrate the outstanding innovations and contributions made by the SIMA Image Awards nominees, and to see the winners announced.

"The Image Awards is arguably one of SIMA's most important initiatives," said Doug Palladini, SIMA President and Vans' Vice President of Marketing. "Innovation and excellence help keep the surf industry vibrant, and to recognize those achievements in our products, businesses, and our employees – the creative minds that keep our products and brands original – is very important. We're proud to see the SIMA Image Awards program continue to grow in prominence with more and more entries each year. It's really a competitive program. All of the nominees honored here tonight should be very proud of their accomplishments in advancing our industry."

The SIMA Image Awards were hosted by TV personality Pat Parnell, accompanied on stage by DJ Tina T. Award winners accepted their honors from the likes of celebrity guest presenters, including Jim Lindberg, lead singer of Pennywise; Mark Pontius and Cubbie Fink of Foster the People; and, skateboard legend Christian Hosoi.

As the only awards program of its kind, the goal of the SIMA Image Awards is to identify the surf industry’s most influential companies and recognize them for their efforts to advance and grow the industry during the past year. This year, there were 16 categories. And here are the winners:

Breakout Brand of the Year: *Brixton
Breakout Retailer of the Year: Surf Ride, San Diego

Men's Apparel Brand of the Year: RVCA
Men's Boardshort of the Year: Phantom Fuse by Hurley
Men's Marketing Campaign of the Year: "60 Years of Innovation" by O'Neill
Men's Retailer of the Year: Hansen's, Encinitas

Women's Apparel Brand of the Year: Quiksilver for girls
Women's Marketing Campaign of the Year: "Let the Sea Set You Free" by Roxy
Women's Swim Brand of the Year: L*Space by Monica Wise
Women's Retailer of the Year: Jack's Surfboards, Huntington Beach

Accessory Product of the Year: Supertide Watch by Nixon
Environmental Product of the Year: Recycler Boardshort Series by Billabong
Footwear Product of the Year: Van Doren Series by Vans
Hardgoods Accessory Product of the Year: Drylock Boot by Xcel
Surfboard of the Year: Neckbeard Squash by Channel Islands
Wetsuit of the Year: FLASHBOMB by Rip Curl

The 2012 SIMA Image Awards were held at the Grove in Anaheim.

Lots of action on the red carpet for the 10th annual SIMA Image Awards.

The industries finest were on hand once again at the Grove in Anaheim.

Case in point, the legendary Peter Townend.

The red carpet buzzing.

Christian Hosoi holding court on the red carpet.

The crew from Shapers' Studio and Channel Islands.

Foster the People's Cubbie Fink and Mark Pontius

The Surf Channel getting event coverage.

The bar was packed pre-show.

Plenty of shmoozing went down here before the show kicked off at 9:00.


All hands on deck as the show gets underway.

ALLI Sports and ASP's Pat Parnell served as the host for the night.

The crowd continues filing in as the show gets started.

VIP at the front got the recliners and the best view in the house.

"Let the Sea Set You Free" by Roxy won Women's Marketing Campaign of the Year.

A room full of the industry's finest.

And the winner is...

The crew from Volcom, who were up for nine awards but went home empty-handed.

Sanuk was up for Footwear Product of the Year, but that award went to Vans. 

Billabong won the award for Environmental Product of the Year for its Recycler Boardshort Series.

Pat Parnell did a great job hosting the high-energy ceremony.

Electric was up for Accessory Product of the Year for the Captain Ahab, but lost out to the Supertide Watch by Nixon.

Congrats Nixon.

Bottoms up.

Another look at the stage.

See ya next year at the Grove.