Industry News 2/18/2013

EXPOSURE: Interbike Electric Bike Media Event

Interbike Electric Bike Media Event
Photos: Patrick Hourihan

The inaugural Electric Bike Media Event was held at the Terranea Resort in Ranchos Palos Verdes, Calif. on Thursday Feb. 13. Hosted by Interbike, the expo was akin to a mini version of the actual annual behemoth in Las Vegas.

Interbike created the event to help build momentum for the electric bike market in North America on the back of the emerging industry segment’s sales explosion in Europe and Asia.

“In countries like Holland, 20% of all bike purchases are electric – and the numbers are growing steadily,” explained Pat Hus, Managing Director for Interbike in a 2012 press release. “As the leading event organizer in North America for the bicycle industry, we felt that the timing was right to create this initiative and help showcase the benefits of these products to the mainstream media, and ultimately raise awareness of the electric movement.”

Exhibiting companies like SRAM, Prodeco, Easy Motion USA and Currie Technologies were pleased to meet with the great turnout from both retailers and the media on a beautiful day in Los Angeles.

Care for a ride?

The day featured two keynote talks featuring Bruno Maier, VP of Bikes Belong, and Bill Moore, Editor of, before the expo portion of the event, which began at 2PM. The photos below are from the afternoon, when media and retailers were give access to meet with the 15 exhibiting companies and the show sponsors and featured product testing.

According to Interbike: “The goal of the event was to gather electric bike manufacturers, industry experts, mainstream consumer media and cycling media for test-rides and education on one of the hottest growing segments outside of the United States.”

A look at the exhibitors tent from the top of the hill, photo: Interbike

Soap Opera star Lisa Rinna came out to test the bikes, photo: Interbike

Kranked ERIDES unveiled the new Kustom SCV10/Ego at the event.

This thing tops at around 35 mph, off-road.

Easy Motion's parent company BH has been building bikes for over 100 years.

A closer look at the LCD display.

A look at the award winning Neo Volt from Easy Motion.

A look at Electra's tent.

Electra Townie Go.

Powered by SRAM.

"Breakthrough design starts at the heart of the bicycle by moving the crank forward so it's ahead of the seat tube. "

The Titanio on the left, Phantom on the right - from Prodeco Technologies, based in Florida

Prodeco, proudly Made in the U.S.A.

A close look at the Titanio.

A close look at the battery.

A sneak peak from the rear.

Haibike, all the way from Germany.

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Pete's Electric Bikes, with locations in Calgary, Alberta, Canada; Boulder Colorado, Aspen Colorado; Frisco Colorado (inside Podium Sports) and Wayzata, Minnesota. 

"If we won't use it we won't sell it."

Pete's promotes sustainable environmental good.

The monster truck of electric bikes, Pedego's Trail Tracker.

With extra fat tires designed for riding in the snow, and they are also great for the beach, dirt trails, or virtually any other terrain. 

A look from the back.

Pete's definitely had the most diverse product selection.

With multiple styles for off-road to street, and everything else in between.

Travel accessories from Pete's as well.

Pete's is gearing up for a market explosion.

A few sweet looking bikes available for testing from Pete's.

eFlow eBikes, "Bikes with Wings"

Featuring a fully integrated design.

The eFlow is unlike any other electric bike on the market today.

A close look at the exclusive eFlow user control console.

Legendary rider Nelson Vails recently teamed up with eFlow to promote "Getting More People On Bikes" and was on hand

Currie Technology has been developing, manufacturing and distributing quality, high- performance Electric Powered Bicycles , Electric Bikes and Electric Scooters since 1996.

IZIP's and eZip's galore from Currie Technology!

Powered by the patented Electro-Drive technology, offering high performance in an energy efficient and environmentally friendly, electric vehicle package.

An exclusive look at the show, photo: Interbike

Seen in the hotel parking lot.

The view from the lobby at the Terranea Resort.