Industry News 3/20/2013

B$Z: Hang Ten Set to Make Waves in the USA

Hang Ten Brings Its Iconic History Home with a Lineup of New Categories and Partnerships Set to Make Waves in the USA

Over 50 years after legendary surfer Duke Boyd set the standard for Southern California surf style by sewing two little feet onto swim trunks for local surfers—the iconic lifestyle brand Hang Ten returns to its roots to re-focus efforts on US soil. The two feet logo, which became representative of one of the most influential brands in the history of surfing, have trekked across the globe, leaving their mark in all major markets including Hong Kong, Japan, Brazil, South Africa, Mexico and more. Now, back to where it all began and armed with the archives of its strong heritage and colorful history, Hang Ten is poised to launch a diverse portfolio of projects that includes a new collection of premium apparel, licensed bicycles, paddle boards, skateboards and surfboards, eyewear, a children’s apparel line and even sun care over the next 18 months.

With the recent launch of its elevated luxury apparel collection, Hang Ten Gold, the label remains true to its iconic heritage. Utilizing an extensive archive of vintage surf photographs, Hang Ten Gold brings the adventurous, free-spirited attitude back to life on a series of premium tees and hoodies. Accompanied by casual shorts and other lightweight knits, the classic pieces of the Hang Ten Gold collection offer superior construction and quality craftsmanship while paying homage to the rich history of the brand’s half a century in existence. Already creating buzz in the retail community, Hang Ten Gold is targeting and selling to the best Department stores in North America including: Nordstrom, Bloomingdales, Neiman Marcus, and Saks. Hang Ten Gold has also found fans in premium specialty boutiques, selling to stores like Kitson, Fred Segal, Ron Herman, American Rag, and more.

Continuing its mantra of providing authentic, positive and fun products, Hang Ten and Hang Ten Gold are partnering with several licensees to expand their offerings to more products that will continue to tell their brand story. Unpredictable details and graphic energy applied to hard goods and apparel across generations ensures Hang Ten’s active tradition will carry over through the next 50 years and beyond. Hang Ten will continue to introduce, share, and inspire the California dream to the rest of the world one foot print in the sand, at a time.

About Hang Ten
Hang Ten is an authentic, California lifestyle brand that radiates a fun and free-spirited coastal attitude. Founded in 1960, by surf legend Duke Boyd, Hang Ten set the standard for Southern California surf style when he first sewed a pair of little feet on a pair of nylon trunks tough enough to withstand even the roughest Pacific waves. Hang Ten went on to become a pioneering force in action sports, defining the style of a generation. By embodying “a coastal state of mind”, Hang Ten has been winning over the hearts and minds of consumers for more than 50 years. Today, the brand is spreading its strong heritage and colorful history by licensing its iconic logo and designs for premium apparel, bicycles, paddle boards, skatebords, surfboards, sun care, children’s fashion and much more. Hang Ten is located in Los Angeles, CA and is sold in stores worldwide. For more information visit