Industry News 4/8/2013

EXPOSURE: Raen Optics x Conveyor @ Fred Segal Launch Party

Raen Optics x Conveyor @ Fred Segal Launch Party
Photos by: Patrick Hourihan

Starting in April, RAEN will be selling its handmade and heartfelt eyewear at Conveyor @ Fred Segal. To introduce the new retail space, RAEN had a launch party last Thursday, April 4, at the Conveyor @ Fred Segal (420 Broadway Santa Monica, CA 90401).

“We’re excited about the party and our new collaboration with Fred Segal," explained Justin Heit, Creative Director for RAEN. "We have always been a big fan of the modern retail space, so we think this is a milestone for the brand."

RAEN Optics is an independent, classics driven brand based in Encinitas, California and is aimed at bringing quality and authenticity to the boutique eyewear market. All frames are handcrafted using Optics by Carl Zeiss Vision.

"Our goal is to provide timeless, tangible, quality items that function within our active lifestyles and those of our consumers. We are designers who are determined to continually bring new and innovative products to the marketplace, created for and inspired by the lives we live."

For more on RAEN Optics, check them out on Facebook and Twitter.

RAEN is a classics-driven, independent boutique eyewear brand.

RAEN is a classics-driven, independent boutique eyewear brand.

All frames are handmade with industry leading materials and with Optics by Carl Zeiss Sun Lens for maximum protection.

RAEN creates authentic, innovative eyewear, accessories & apparel that offer intrinsic value and timeless style.

RAEN and Fred Segal teamed up for a limited, 25-piece collection sold exclusively at the boutique. $250 MSRP.

The RAEN Ryko in Root Beer, $120 MSRP.

The good vibes were flowing all night.

Making it RAEN.

Music by DJ Don Nguyen.

Chris Smith from RAEN on the left speaking with Craig French of NuOrder.

Mike West of 686, Westlife Distribution, Matix and more on the left, speaking with founder Chad Mihalick on the right.

Mike West checking out the Vans Vault at the Conveyor @ Fred Segal.

Mike Dytri, owner/founder of Ludwig Van Clothing, taking a close look.

Vans teamed up with Italian boot brand Diemme on another capsule collection that hints at Vans’ streetwear motif. The joint venture is made up of two classic vans – the Sk-8 Hi (seen here) and Slip-On – which have received a quality rebuild, courtesy of Italian leather.

Lizard King - Killing It!!!!!

Let's go, Doyers! Let's get a hit, eh!

The Conveyor @ Fred Segal - 420 Broadway St, Santa Monica, CA 90401

Lizard King is stoked on the RAEN x Conveyor partnership - this shot taken from his instagram feed, follow him: @bigbizliz.